Brandwave

Mejuri vs Walker & Hall:Which is more popular?

In September 2026, Walker & Hall had more branded searches than Mejuri among jewellery brands in New Zealand. Walker & Hall had about 6,600 branded searches, while Mejuri had 580. Walker & Hall made up 7.7% of all jewellery brand searches we track, and Mejuri accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Walker & Hall appeared in three of the five answers and Mejuri in none.

Among jewellery brands in New Zealand in September 2026

Who do people search for more?

Walker & Hall, about 11 searches for every 1 for Mejuri

Walker & Hall 6.6K searchesMejuri 580 searches

Who does AI mention more?

Walker & Hall, mentioned in 3 of 5 answers, Mejuri in 0

Walker & Hall in 3 of 5Mejuri in 0 of 5

Who does AI recommend more?

Walker & Hall, the only one of the two named

Walker & Hall first in 3Mejuri never named

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Walker & Hall was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mejuri did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Michael Hill3rd
  4. Walker & Hall4th
  5. Boh Runga5th
  6. Pandora–
  7. Swarovski–
  8. Tiffany & Co.–
  9. Mejuri–
  10. Thomas Sabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoe & Morgan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadowlark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walker & Hall3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boh Runga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas Sabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mejuri or Walker & Hall more popular in search?

This chart shows how often people search Google for Mejuri and Walker & Hall by name. Each line represents a brand's share of searches for all ten jewellery brands we track, month by month, from searches in New Zealand.

Mejuri and Walker & Hall among jewellery brands in New Zealand, by month

Share of searches by month for Walker & Hall, Mejuri. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HillPandoraSwarovskiTiffany & Co.Walker & HallZoe & MorganBoh RungaMeadowlarkMejuriThomas Sabo
Oct 202543%15.6%12.9%10.7%10%4.4%1.6%0.71%0.74%0.41%
Nov 202543.2%15.7%15.2%8.8%6.8%6.8%1.7%0.7%0.76%0.39%
Dec 202538.4%20.5%16.4%9.4%7.4%4%2.2%0.77%0.52%0.37%
Jan 202641.5%14.3%15%12.4%8%4.3%2.4%0.93%0.73%0.43%
Feb 202644.9%14.2%13.3%11.1%8.6%3.8%2%0.99%0.67%0.43%
Mar 202638.2%12.6%16.7%11.4%8.9%7.3%2.6%1.2%0.68%0.37%
Apr 202645.2%13.5%13.7%11.1%8.7%3.9%1.7%0.93%0.77%0.43%
May 202642.4%15.7%15.6%10.4%8.1%3.6%1.9%1.1%0.86%0.39%
Jun 202640.5%16.8%14.9%12%7.7%3.4%1.9%1.2%1.2%0.46%
Jul 202638.7%15.8%14.7%11.6%7.4%6.1%2.7%1.2%1.3%0.45%
Aug 202642.4%16%13.2%12.7%6.6%3.6%2.9%1.2%0.83%0.5%
Sep 202640.3%16.4%14.9%12.2%7.7%4.2%1.9%1.4%0.67%0.47%

How has the Mejuri and Walker & Hall comparison changed over the last 12 months?

3 findings
  • Walker & Hall was ahead of Mejuri in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mejuri’s share of searches among jewellery brands in New Zealand moved from 0.74% to 0.67%, and its estimated monthly branded searches moved from 740 to 580.
  • Across the 12 months ending September 2026, Walker & Hall’s share of searches among jewellery brands in New Zealand moved from 10% to 7.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for New Zealand jewellery brands in September 2026?

2 changes

  1. In September 2026, Walker & Hall gained share of searches among jewellery brands in New Zealand, from 6.6% to 7.7%.

  2. Estimated monthly branded searches for Mejuri in New Zealand fell 21.6% over 12 measured months, from 740 to 580 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Mejuri’s and Walker & Hall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mejuri

7 branded search terms

  • jewelry mejuri
  • mejuri
  • mejuri bracelet
  • mejuri charms
  • mejuri earrings
  • mejuri hoop earrings
  • mejuri necklace

Walker & Hall

3 branded search terms

  • walker & hall
  • walker hall
  • walkerhall

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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