Jewellery charm brands in New Zealand:Which are most popular?
In September 2026, Pandora was the most searched jewellery charm brand in New Zealand, accounting for 33.3% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Pandora and Evolve Inspired Jewellery showed up in every answer. Pandora was recommended most often, coming first in every response.
PandoraShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SwarovskiShare of searches 32.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Tiffany & Co.Share of searches 26.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MeadowlarkShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Evolve Inspired JewelleryShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top jewellery charm brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Pandora and Evolve Inspired Jewellery appeared every time. Pandora was recommended most often, coming first in every answer. Evolve Inspired Jewellery was second, and Lullaboo was third. Swarovski, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pandora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evolve Inspired Jewellery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lullaboo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Frenelle Jewellery3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thomas Sabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meadowlark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery charm brands
5 answers
Asked ChatGPT
“Which jewellery charm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jewellery charm brands in New Zealand?”
Asked ChatGPT
“What's the best jewellery charm brand in New Zealand for a charm bracelet?”
Searched Google, AI Overview
“bracelet charms nz”
Searched Google, AI Overview
“jewellery charms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which jewellery charm brands do people search for most?
This chart shows how often people search Google for each jewellery charm brand by name. Each line represents a brand's share of searches for all nine jewellery charm brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pandora, Swarovski, Tiffany & Co., Meadowlark, Evolve Inspired Jewellery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pandora | Swarovski | Tiffany & Co. | Meadowlark | Evolve Inspired Jewellery | Mejuri | Thomas Sabo | Lullaboo | Frenelle Jewellery |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 30.8% | 25.8% | 1.4% | 2.9% | 2% | 0.88% | 0.31% | 0.11% |
| Nov 2025 | 35.4% | 36.6% | 20.8% | 1.3% | 2.9% | 2% | 0.73% | 0.26% | 0.09% |
| Dec 2025 | 40.4% | 34.1% | 19.4% | 1.3% | 2.7% | 1.2% | 0.63% | 0.37% | 0.07% |
| Jan 2026 | 30.8% | 33.4% | 28.2% | 1.8% | 3% | 1.7% | 0.76% | 0.23% | 0.1% |
| Feb 2026 | 32.8% | 31.9% | 26.9% | 2.1% | 3.3% | 1.7% | 0.88% | 0.27% | 0.15% |
| Mar 2026 | 26.4% | 39% | 26.4% | 2.5% | 2.9% | 1.6% | 0.66% | 0.26% | 0.14% |
| Apr 2026 | 31% | 33% | 27.4% | 2.2% | 3.1% | 2% | 0.81% | 0.33% | 0.15% |
| May 2026 | 33.1% | 34.9% | 23.9% | 2.3% | 2.7% | 1.9% | 0.73% | 0.29% | 0.13% |
| Jun 2026 | 32.8% | 32% | 27% | 2.6% | 2.5% | 1.9% | 0.82% | 0.26% | 0.15% |
| Jul 2026 | 32.6% | 32.3% | 26.5% | 2.6% | 2.4% | 2.1% | 0.9% | 0.49% | 0.15% |
| Aug 2026 | 33.5% | 29% | 29.2% | 2.6% | 2.2% | 1.9% | 1% | 0.45% | 0.08% |
| Sep 2026 | 33.3% | 32.1% | 26.7% | 3% | 2% | 1.6% | 0.83% | 0.33% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 11.3K | -11.8% | -0.2 points | |
| 2, moved from 3rd to 2nd | 32.1% | 10.8K | -2% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.7% | 9K | -18.9% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3% | 1K | 0% | +0.3 points | |
| 5, held 5th | 2% | 680 | -18.1% | -0.2 points | |
| 6, held 6th | 1.6% | 550 | -24.7% | -0.3 points | |
| 7, held 7th | 0.83% | 280 | -28.2% | -0.2 points | |
| 8, held 8th | 0.33% | 110 | -35.3% | -0.1 points | |
| 9, held 9th | 0.15% | 50 | +66.7% | +0.1 points |
1.
Pandora33.3%
Held 1st. 11.3K estimated branded searches, -11.8% vs prior month. Share -0.2 points.
32.1%
Moved from 3rd to 2nd. 10.8K estimated branded searches, -2% vs prior month. Share +3 points.
26.7%
Moved from 2nd to 3rd. 9K estimated branded searches, -18.9% vs prior month. Share -2.5 points.
3%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Held 5th. 680 estimated branded searches, -18.1% vs prior month. Share -0.2 points.
6.
Mejuri1.6%
Held 6th. 550 estimated branded searches, -24.7% vs prior month. Share -0.3 points.
0.83%
Held 7th. 280 estimated branded searches, -28.2% vs prior month. Share -0.2 points.
8.
Lullaboo0.33%
Held 8th. 110 estimated branded searches, -35.3% vs prior month. Share -0.1 points.
0.15%
Held 9th. 50 estimated branded searches, +66.7% vs prior month. Share +0.1 points.
Which brand is most popular in search among jewellery charm brands in New Zealand?
9 brands
In September 2026, Pandora was the most searched among jewellery charm brands in New Zealand, with an estimated 11.3K branded searches, 33.3% of all searches for the nine we track. Swarovski is in 2nd place, 1.2 percentage points behind at 32.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Pandora | 35.8% → 33.3% | 40.4%Dec 2025 | 26.4%Mar 2026 | 1st |
| Swarovski | 30.8% → 32.1% | 39%Mar 2026 | 29%Aug 2026 | 2nd |
| Tiffany & Co. | 25.8% → 26.7% | 29.2%Aug 2026 | 19.4%Dec 2025 | 3rd |
| Meadowlark | 1.4% → 3% | 3%Sep 2026 | 1.3%Dec 2025 | 6th → 4th |
| Evolve Inspired Jewellery | 2.9% → 2% | 3.3%Feb 2026 | 2%Sep 2026 | 4th → 5th |
| Mejuri | 2% → 1.6% | 2.1%Jul 2026 | 1.2%Dec 2025 | 5th → 6th |
| Thomas Sabo | 0.88% → 0.83% | 1%Aug 2026 | 0.63%Dec 2025 | 7th |
| Lullaboo | 0.31% → 0.33% | 0.49%Jul 2026 | 0.23%Jan 2026 | 8th |
| Frenelle Jewellery | 0.11% → 0.15% | 0.15%Apr 2026 | 0.07%Dec 2025 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery charm brands in New Zealand decreased from 35.8% to 33.3%.
- Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery charm brands in New Zealand increased from 30.8% to 32.1%.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery charm brands in New Zealand increased from 25.8% to 26.7%.
- Across the 12 months ending September 2026, Meadowlark’s share of searches among jewellery charm brands in New Zealand increased from 1.4% to 3%.
- Across the 12 months ending September 2026, Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand decreased from 2.9% to 2%.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery charm brands in New Zealand peaked at 40.4% in December 2025 and was lowest at 26.4% in March 2026.
- Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery charm brands in New Zealand peaked at 39% in March 2026 and was lowest at 29% in August 2026.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery charm brands in New Zealand peaked at 29.2% in August 2026 and was lowest at 19.4% in December 2025.
- Across the 12 months ending September 2026, Meadowlark’s share of searches among jewellery charm brands in New Zealand peaked at 3% in September 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand peaked at 3.3% in February 2026 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Meadowlark rose from 6th to 4th among jewellery charm brands in New Zealand.
- Across the 12 months ending September 2026, Evolve Inspired Jewellery fell from 4th to 5th among jewellery charm brands in New Zealand.
- Across the 12 months ending September 2026, Mejuri fell from 5th to 6th among jewellery charm brands in New Zealand.
- Across the 12 months ending September 2026, Thomas Sabo, Lullaboo and Frenelle Jewellery held steady: their share of searches among jewellery charm brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand jewellery charm brands in September 2026?
7 changes
In September 2026, Swarovski overtook Tiffany & Co. to rank 2nd among jewellery charm brands in New Zealand, with 32.1% of the searches.
In September 2026, Tiffany & Co. lost share of searches among jewellery charm brands in New Zealand, from 29.2% to 26.7%.
Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand has lost ground for 3 months in a row, from 2.5% to 2% in September 2026.
Estimated monthly branded searches for Meadowlark in New Zealand rose 108.3% over 12 measured months, from 480 to 1K in September 2026.
Estimated monthly branded searches for Frenelle Jewellery in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
Estimated monthly branded searches for Mejuri in New Zealand fell 21.4% over 12 measured months, from 700 to 550 in September 2026.
Estimated monthly branded searches for Pandora in New Zealand fell 11.1% over 12 measured months, from 12.7K to 11.3K in September 2026.
Compare popularity between leading brands
- Pandora vs Swarovski: compare popularity
- Pandora vs Tiffany & Co.: compare popularity
- Pandora vs Meadowlark: compare popularity
- Pandora vs Evolve Inspired Jewellery: compare popularity
- Swarovski vs Tiffany & Co.: compare popularity
- Swarovski vs Meadowlark: compare popularity
- Swarovski vs Evolve Inspired Jewellery: compare popularity
- Tiffany & Co. vs Meadowlark: compare popularity
- Tiffany & Co. vs Evolve Inspired Jewellery: compare popularity
- Meadowlark vs Evolve Inspired Jewellery: compare popularity
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