Brandwave

Evolve Inspired Jewellery vs Tiffany & Co.:Which is more popular?

In September 2026, Tiffany & Co. had more branded searches than Evolve Inspired Jewellery among jewellery charm brands in New Zealand. Tiffany & Co. had about 9,030 branded searches, while Evolve Inspired Jewellery had 680. Tiffany & Co. made up 26.7% of all jewellery charm brand searches we track, and Evolve Inspired Jewellery accounted for 2%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Evolve Inspired Jewellery appeared in all five answers and Tiffany & Co. in none.

Among jewellery charm brands in New Zealand in September 2026

Who do people search for more?

Tiffany & Co., about 13 searches for every 1 for Evolve Inspired Jewellery

Tiffany & Co. 9K searchesEvolve Inspired Jewellery 680 searches

Who does AI mention more?

Evolve Inspired Jewellery, mentioned in every answer we collected

Evolve Inspired Jewellery in 5 of 5Tiffany & Co. in 0 of 5

Who does AI recommend more?

Evolve Inspired Jewellery, the only one of the two named

Evolve Inspired Jewellery first in 5Tiffany & Co. never named

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Top jewellery charm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Evolve Inspired Jewellery appeared in all five answers. Tiffany & Co. did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pandora1st
  2. Evolve Inspired Jewellery2nd
  3. Lullaboo3rd
  4. Frenelle Jewellery4th
  5. Thomas Sabo5th
  6. Swarovski–
  7. Tiffany & Co.–
  8. Meadowlark–
  9. Mejuri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pandora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evolve Inspired Jewellery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lullaboo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frenelle Jewellery3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thomas Sabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meadowlark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery charm brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Evolve Inspired Jewellery or Tiffany & Co. more popular in search?

This chart shows how often people search Google for Evolve Inspired Jewellery and Tiffany & Co. by name. Each line represents a brand's share of searches for all nine jewellery charm brands we track, month by month, from searches in New Zealand.

Evolve Inspired Jewellery and Tiffany & Co. among jewellery charm brands in New Zealand, by month

Share of searches by month for Tiffany & Co., Evolve Inspired Jewellery. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkEvolve Inspired JewelleryMejuriThomas SaboLullabooFrenelle Jewellery
Oct 202535.8%30.8%25.8%1.4%2.9%2%0.88%0.31%0.11%
Nov 202535.4%36.6%20.8%1.3%2.9%2%0.73%0.26%0.09%
Dec 202540.4%34.1%19.4%1.3%2.7%1.2%0.63%0.37%0.07%
Jan 202630.8%33.4%28.2%1.8%3%1.7%0.76%0.23%0.1%
Feb 202632.8%31.9%26.9%2.1%3.3%1.7%0.88%0.27%0.15%
Mar 202626.4%39%26.4%2.5%2.9%1.6%0.66%0.26%0.14%
Apr 202631%33%27.4%2.2%3.1%2%0.81%0.33%0.15%
May 202633.1%34.9%23.9%2.3%2.7%1.9%0.73%0.29%0.13%
Jun 202632.8%32%27%2.6%2.5%1.9%0.82%0.26%0.15%
Jul 202632.6%32.3%26.5%2.6%2.4%2.1%0.9%0.49%0.15%
Aug 202633.5%29%29.2%2.6%2.2%1.9%1%0.45%0.08%
Sep 202633.3%32.1%26.7%3%2%1.6%0.83%0.33%0.15%

How has the Evolve Inspired Jewellery and Tiffany & Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery charm brands in September 2026?

3 changes

  1. In September 2026, Swarovski overtook Tiffany & Co. to rank 2nd among jewellery charm brands in New Zealand, with 32.1% of the searches.

  2. In September 2026, Tiffany & Co. lost share of searches among jewellery charm brands in New Zealand, from 29.2% to 26.7%.

  3. Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand has lost ground for 3 months in a row, from 2.5% to 2% in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Evolve Inspired Jewellery’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evolve Inspired Jewellery

2 branded search terms

  • evolve charms
  • evolve jewellery

Tiffany & Co.

5 branded search terms

  • tiffany and co
  • tiffany charm
  • tiffany co
  • tiffany jewellery
  • tiffany s

How the Brand Demand Index is measured

Other head-to-heads among jewellery charm brands

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