Brandwave

Pandora vs Tiffany & Co.:Which is more popular?

In September 2026, Pandora had more branded searches than Tiffany & Co. among jewellery charm brands in New Zealand. Pandora had about 11,300 branded searches, while Tiffany & Co. had 9,030. Pandora made up 33.3% of all jewellery charm brand searches we track, and Tiffany & Co. accounted for 26.7%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Pandora appeared in all five answers and Tiffany & Co. in none.

Among jewellery charm brands in New Zealand in September 2026

Who do people search for more?

Pandora, about 25% more searches than Tiffany & Co.

Pandora 11.3K searchesTiffany & Co. 9K searches

Who does AI mention more?

Pandora, mentioned in every answer we collected

Pandora in 5 of 5Tiffany & Co. in 0 of 5

Who does AI recommend more?

Pandora, the only one of the two named

Pandora first in 5Tiffany & Co. never named

Follow Pandora vs Tiffany & Co. and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jewellery charm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pandora appeared in all five answers. Tiffany & Co. did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pandora1st
  2. Evolve Inspired Jewellery2nd
  3. Lullaboo3rd
  4. Frenelle Jewellery4th
  5. Thomas Sabo5th
  6. Swarovski–
  7. Tiffany & Co.–
  8. Meadowlark–
  9. Mejuri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pandora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evolve Inspired Jewellery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lullaboo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frenelle Jewellery3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thomas Sabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meadowlark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery charm brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pandora or Tiffany & Co. more popular in search?

This chart shows how often people search Google for Pandora and Tiffany & Co. by name. Each line represents a brand's share of searches for all nine jewellery charm brands we track, month by month, from searches in New Zealand.

Pandora and Tiffany & Co. among jewellery charm brands in New Zealand, by month

Share of searches by month for Pandora, Tiffany & Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkEvolve Inspired JewelleryMejuriThomas SaboLullabooFrenelle Jewellery
Oct 202535.8%30.8%25.8%1.4%2.9%2%0.88%0.31%0.11%
Nov 202535.4%36.6%20.8%1.3%2.9%2%0.73%0.26%0.09%
Dec 202540.4%34.1%19.4%1.3%2.7%1.2%0.63%0.37%0.07%
Jan 202630.8%33.4%28.2%1.8%3%1.7%0.76%0.23%0.1%
Feb 202632.8%31.9%26.9%2.1%3.3%1.7%0.88%0.27%0.15%
Mar 202626.4%39%26.4%2.5%2.9%1.6%0.66%0.26%0.14%
Apr 202631%33%27.4%2.2%3.1%2%0.81%0.33%0.15%
May 202633.1%34.9%23.9%2.3%2.7%1.9%0.73%0.29%0.13%
Jun 202632.8%32%27%2.6%2.5%1.9%0.82%0.26%0.15%
Jul 202632.6%32.3%26.5%2.6%2.4%2.1%0.9%0.49%0.15%
Aug 202633.5%29%29.2%2.6%2.2%1.9%1%0.45%0.08%
Sep 202633.3%32.1%26.7%3%2%1.6%0.83%0.33%0.15%

How has the Pandora and Tiffany & Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery charm brands in September 2026?

3 changes

  1. In September 2026, Swarovski overtook Tiffany & Co. to rank 2nd among jewellery charm brands in New Zealand, with 32.1% of the searches.

  2. In September 2026, Tiffany & Co. lost share of searches among jewellery charm brands in New Zealand, from 29.2% to 26.7%.

  3. Estimated monthly branded searches for Pandora in New Zealand fell 11.1% over 12 measured months, from 12.7K to 11.3K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Pandora’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pandora

3 branded search terms

  • engraved pandora bracelet
  • pandora bracelet
  • pandora charms

Tiffany & Co.

5 branded search terms

  • tiffany and co
  • tiffany charm
  • tiffany co
  • tiffany jewellery
  • tiffany s

How the Brand Demand Index is measured

Other head-to-heads among jewellery charm brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free