Brandwave

Baccarat vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than Baccarat among induction pans brands in New Zealand. Le Creuset had about 8,090 branded searches, while Baccarat had 430. Le Creuset made up 54.7% of all induction pans brand searches we track, and Baccarat accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about induction pans brands, Baccarat and Le Creuset each appeared in two of the five answers. Baccarat was mentioned before Le Creuset in every answer that named either.

Among induction pans brands in New Zealand in September 2026

Who do people search for more?

Le Creuset, about 19 searches for every 1 for Baccarat

Le Creuset 8.1K searchesBaccarat 430 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Baccarat in 2 of 5Le Creuset in 2 of 5

Who does AI recommend more?

Baccarat, named ahead of Le Creuset in 2 of 2 answers

Baccarat first in 2Le Creuset never first

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Top induction pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baccarat was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baccarat was listed before Le Creuset in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Tefal2nd
  3. WMF3rd
  4. Baccarat4th
  5. Le Creuset5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baccarat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction pans brands

5 answers

  • Asked ChatGPT

    “Which induction pan brand should I buy in New Zealand?”

    1. 1Scanpan
    2. 2Tefal
    3. 3WMF
    4. 4Baccarat

  • Asked ChatGPT

    “What are the best induction pans brands in New Zealand?”

    1. 1Scanpan
    2. 2Tefal
    3. 3Baccarat
    4. 4Le Creuset

  • Asked ChatGPT

    “What's the best induction pan brand in New Zealand for everyday cooking?”

    1. 1Scanpan
    2. 2Tefal
    3. 3WMF

  • Searched Google, AI Overview

    “induction cookware nz”

    1. 1Tefal
    2. 2Scanpan

  • Searched Google, AI Overview

    “pans for induction hob”

    1. 1Le Creuset

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Baccarat or Le Creuset more popular in search?

This chart shows how often people search Google for Baccarat and Le Creuset by name. Each line represents a brand's share of searches for all seven induction pans brands we track, month by month, from searches in New Zealand.

Baccarat and Le Creuset among induction pans brands in New Zealand, by month

Share of searches by month for Le Creuset, Baccarat. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalNinjaCirculonBaccaratWMF
Oct 202553.8%19.2%10.6%7.6%4.6%3.5%0.73%
Nov 202558.6%16.5%9.2%8.7%3.7%2.7%0.65%
Dec 202563.7%15.4%7%7.7%3.3%2.6%0.37%
Jan 202655.2%19.3%8%8.7%4.8%3.4%0.62%
Feb 202659.1%16.5%8.5%8.4%4.2%2.7%0.63%
Mar 202662.1%13.9%10.2%6.3%4%2.9%0.7%
Apr 202652.2%20.5%9.8%8.7%4.2%3.7%0.84%
May 202655.7%18.3%9.9%7.9%4.2%3.4%0.76%
Jun 202655.5%18.3%10.3%7.8%4%3.3%0.75%
Jul 202653.9%19.8%10%8.1%3.7%3.4%1.1%
Aug 202653.4%20.6%11.4%7.4%3.6%3%0.71%
Sep 202654.7%20.1%9.5%8.6%3.4%2.9%0.74%

How has the Baccarat and Le Creuset comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction pans brands in September 2026?

1 change

  1. In September 2026, Le Creuset gained share of searches among induction pans brands in New Zealand, from 53.4% to 54.7%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Baccarat’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baccarat

2 branded search terms

  • baccarat cookware
  • baccarat pans

Le Creuset

7 branded search terms

  • le creuset
  • le creuset kettle
  • le creuset mugs
  • le creuset outlet
  • le creuset pot
  • le creuset sale
  • lecreuset

How the Brand Demand Index is measured

Other head-to-heads among induction pans brands

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