Scanpan vs Tefal:Which is more popular?
In September 2026, Scanpan had more branded searches than Tefal among induction pans brands in New Zealand. Scanpan had about 2,980 branded searches, while Tefal had 1,410. Scanpan made up 20.1% of all induction pans brand searches we track, and Tefal accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about induction pans brands, Scanpan and Tefal each appeared in four of the five answers. Scanpan was mentioned before Tefal in three out of four answers.
Who do people search for more?
Scanpan, about 2 searches for every 1 for Tefal
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Scanpan, named ahead of Tefal in 3 of 4 answers
Follow Scanpan vs Tefal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top induction pans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan and Tefal were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scanpan was listed before Tefal in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baccarat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction pans brands
5 answers
Asked ChatGPT
“Which induction pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction pans brands in New Zealand?”
Asked ChatGPT
“What's the best induction pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“induction cookware nz”
Searched Google, AI Overview
“pans for induction hob”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scanpan or Tefal more popular in search?
This chart shows how often people search Google for Scanpan and Tefal by name. Each line represents a brand's share of searches for all seven induction pans brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scanpan, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Ninja | Circulon | Baccarat | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 19.2% | 10.6% | 7.6% | 4.6% | 3.5% | 0.73% |
| Nov 2025 | 58.6% | 16.5% | 9.2% | 8.7% | 3.7% | 2.7% | 0.65% |
| Dec 2025 | 63.7% | 15.4% | 7% | 7.7% | 3.3% | 2.6% | 0.37% |
| Jan 2026 | 55.2% | 19.3% | 8% | 8.7% | 4.8% | 3.4% | 0.62% |
| Feb 2026 | 59.1% | 16.5% | 8.5% | 8.4% | 4.2% | 2.7% | 0.63% |
| Mar 2026 | 62.1% | 13.9% | 10.2% | 6.3% | 4% | 2.9% | 0.7% |
| Apr 2026 | 52.2% | 20.5% | 9.8% | 8.7% | 4.2% | 3.7% | 0.84% |
| May 2026 | 55.7% | 18.3% | 9.9% | 7.9% | 4.2% | 3.4% | 0.76% |
| Jun 2026 | 55.5% | 18.3% | 10.3% | 7.8% | 4% | 3.3% | 0.75% |
| Jul 2026 | 53.9% | 19.8% | 10% | 8.1% | 3.7% | 3.4% | 1.1% |
| Aug 2026 | 53.4% | 20.6% | 11.4% | 7.4% | 3.6% | 3% | 0.71% |
| Sep 2026 | 54.7% | 20.1% | 9.5% | 8.6% | 3.4% | 2.9% | 0.74% |
How has the Scanpan and Tefal comparison changed over the last 12 months?
3 findings
- Scanpan was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among induction pans brands in New Zealand moved from 19.2% to 20.1%, and its estimated monthly branded searches moved from 2.4K to 3K.
- Across the 12 months ending September 2026, Tefal’s share of searches among induction pans brands in New Zealand moved from 10.6% to 9.5%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand induction pans brands in September 2026?
2 changes
In September 2026, Tefal lost share of searches among induction pans brands in New Zealand, from 11.4% to 9.5%.
Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Scanpan’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scanpan
10 branded search terms
- fry pan scanpan
- scanpan
- scanpan impact
- scanpan pans
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
Tefal
13 branded search terms
- multicooker tefal
- tefal
- tefal actifry
- tefal cook set
- tefal cookware
- tefal ingenio
- tefal jamie oliver
- tefal saucepans
- tefal set
- tefal thermosignal
- tefal ultimate
- tefal unlimited
- tefal vok
Other head-to-heads among induction pans brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.