Brandwave

Le Creuset vs Ninja:Which is more popular?

In September 2026, Le Creuset had more branded searches than Ninja among induction pans brands in New Zealand. Le Creuset had about 8,090 branded searches, while Ninja had 1,270. Le Creuset made up 54.7% of all induction pans brand searches we track, and Ninja accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about induction pans brands, Le Creuset appeared in two of the five answers and Ninja in none.

Among induction pans brands in New Zealand in September 2026

Who do people search for more?

Le Creuset, about 6 searches for every 1 for Ninja

Le Creuset 8.1K searchesNinja 1.3K searches

Who does AI mention more?

Le Creuset, mentioned in 2 of 5 answers, Ninja in 0

Le Creuset in 2 of 5Ninja in 0 of 5

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Top induction pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Tefal2nd
  3. WMF3rd
  4. Baccarat4th
  5. Le Creuset5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baccarat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction pans brands

5 answers

  • Asked ChatGPT

    “Which induction pan brand should I buy in New Zealand?”

    1. 1Scanpan
    2. 2Tefal
    3. 3WMF
    4. 4Baccarat

  • Asked ChatGPT

    “What are the best induction pans brands in New Zealand?”

    1. 1Scanpan
    2. 2Tefal
    3. 3Baccarat
    4. 4Le Creuset

  • Asked ChatGPT

    “What's the best induction pan brand in New Zealand for everyday cooking?”

    1. 1Scanpan
    2. 2Tefal
    3. 3WMF

  • Searched Google, AI Overview

    “induction cookware nz”

    1. 1Tefal
    2. 2Scanpan

  • Searched Google, AI Overview

    “pans for induction hob”

    1. 1Le Creuset

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Le Creuset or Ninja more popular in search?

This chart shows how often people search Google for Le Creuset and Ninja by name. Each line represents a brand's share of searches for all seven induction pans brands we track, month by month, from searches in New Zealand.

Le Creuset and Ninja among induction pans brands in New Zealand, by month

Share of searches by month for Le Creuset, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalNinjaCirculonBaccaratWMF
Oct 202553.8%19.2%10.6%7.6%4.6%3.5%0.73%
Nov 202558.6%16.5%9.2%8.7%3.7%2.7%0.65%
Dec 202563.7%15.4%7%7.7%3.3%2.6%0.37%
Jan 202655.2%19.3%8%8.7%4.8%3.4%0.62%
Feb 202659.1%16.5%8.5%8.4%4.2%2.7%0.63%
Mar 202662.1%13.9%10.2%6.3%4%2.9%0.7%
Apr 202652.2%20.5%9.8%8.7%4.2%3.7%0.84%
May 202655.7%18.3%9.9%7.9%4.2%3.4%0.76%
Jun 202655.5%18.3%10.3%7.8%4%3.3%0.75%
Jul 202653.9%19.8%10%8.1%3.7%3.4%1.1%
Aug 202653.4%20.6%11.4%7.4%3.6%3%0.71%
Sep 202654.7%20.1%9.5%8.6%3.4%2.9%0.74%

How has the Le Creuset and Ninja comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Ninja in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among induction pans brands in New Zealand moved from 53.8% to 54.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among induction pans brands in New Zealand moved from 7.6% to 8.6%, and its estimated monthly branded searches moved from 930 to 1.3K.

How did search popularity change for New Zealand induction pans brands in September 2026?

2 changes

  1. In September 2026, Le Creuset gained share of searches among induction pans brands in New Zealand, from 53.4% to 54.7%.

  2. In September 2026, Ninja gained share of searches among induction pans brands in New Zealand, from 7.4% to 8.6%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

7 branded search terms

  • le creuset
  • le creuset kettle
  • le creuset mugs
  • le creuset outlet
  • le creuset pot
  • le creuset sale
  • lecreuset

Ninja

2 branded search terms

  • ninja blast
  • ninja foodi

How the Brand Demand Index is measured

Other head-to-heads among induction pans brands

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