Le Creuset vs OXO:Which is more popular?
In September 2026, Le Creuset had more branded searches than OXO among loaf pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while OXO had 170. Le Creuset made up 89.8% of all loaf pan brand searches we track, and OXO accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about loaf pan brands, neither Le Creuset nor OXO appeared in any of the five answers.
Who do people search for more?
Le Creuset, about 48 searches for every 1 for OXO
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top loaf pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Le Creuset nor OXO showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loaf pan brands
5 answers
Asked ChatGPT
“Which loaf pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best loaf pan brands in New Zealand?”
Asked ChatGPT
“What's the best loaf pan brand in New Zealand for home baking?”
Searched Google, AI Overview
“bread loaf pan”
Searched Google, AI Overview
“loaf tin nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Creuset or OXO more popular in search?
This chart shows how often people search Google for Le Creuset and OXO by name. Each line represents a brand's share of searches for all four loaf pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Pyrex | OXO | USA Pan |
|---|---|---|---|---|
| Oct 2025 | 89.2% | 8% | 2.3% | 0.54% |
| Nov 2025 | 92.8% | 5.5% | 1.3% | 0.37% |
| Dec 2025 | 92.6% | 5.5% | 1.6% | 0.31% |
| Jan 2026 | 88.8% | 8% | 2.9% | 0.33% |
| Feb 2026 | 87.8% | 9.7% | 2.3% | 0.27% |
| Mar 2026 | 89.1% | 8.1% | 2.4% | 0.45% |
| Apr 2026 | 88.7% | 7.7% | 2.7% | 0.91% |
| May 2026 | 89.6% | 8% | 1.9% | 0.45% |
| Jun 2026 | 89.6% | 7.9% | 1.9% | 0.55% |
| Jul 2026 | 89.5% | 7.7% | 1.8% | 0.96% |
| Aug 2026 | 89.2% | 7.8% | 2.3% | 0.76% |
| Sep 2026 | 89.8% | 8% | 1.9% | 0.33% |
How has the Le Creuset and OXO comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand moved from 89.2% to 89.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, OXO’s share of searches among loaf pan brands in New Zealand moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand loaf pan brands in September 2026?
1 change
In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
7 branded search terms
- le creuset
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
OXO
1 branded search term
- oxo good grips
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