Breville vs Kenwood:Which is more popular?
In September 2026, Breville had more branded searches than Kenwood among hand mixer brands in New Zealand. Breville had about 12,100 branded searches, while Kenwood had 2,070. Breville made up 40.4% of all hand mixer brand searches we track, and Kenwood accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about hand mixer brands, Kenwood appeared in all five answers and Breville in three. Breville and Kenwood were each mentioned first in two of the four answers.
Who do people search for more?
Breville, about 6 searches for every 1 for Kenwood
Who does AI mention more?
Kenwood, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kenwood appeared in all five answers. Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville and Kenwood were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KitchenAid1st- Kenwood1st
- Breville3rd
Braun4th
Smeg–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand mixer brands
5 answers
Asked ChatGPT
“Which hand mixer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand mixer brands in New Zealand?”
Asked ChatGPT
“What's the best hand mixer brand in New Zealand for baking at home?”
Searched Google, AI Overview
“hand mixer nz”
Searched Google, AI Overview
“electric hand mixer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Kenwood more popular in search?
This chart shows how often people search Google for Breville and Kenwood by name. Each line represents a brand's share of searches for all five hand mixer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Kenwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | KitchenAid | Kenwood | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 19.1% | 28.8% | 7.6% | 0.08% |
| Nov 2025 | 39.8% | 15.4% | 35.4% | 9.3% | 0.06% |
| Dec 2025 | 39.2% | 12.9% | 35.9% | 11.9% | 0.09% |
| Jan 2026 | 43.6% | 15.2% | 32.7% | 8.3% | 0.12% |
| Feb 2026 | 43.3% | 15.7% | 33.7% | 7.3% | 0.05% |
| Mar 2026 | 44.8% | 16.9% | 30.3% | 8% | 0.09% |
| Apr 2026 | 48% | 15.1% | 26.4% | 10.3% | 0.16% |
| May 2026 | 49.4% | 15% | 27.1% | 8.4% | 0.08% |
| Jun 2026 | 47.2% | 18.3% | 27.2% | 7.1% | 0.08% |
| Jul 2026 | 40.3% | 32.1% | 20.9% | 6.5% | 0.09% |
| Aug 2026 | 36.4% | 37.4% | 19.6% | 6.5% | 0.06% |
| Sep 2026 | 40.4% | 29.9% | 22.7% | 6.9% | 0.03% |
How has the Breville and Kenwood comparison changed over the last 12 months?
3 findings
- Breville was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among hand mixer brands in New Zealand moved from 44.4% to 40.4%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand moved from 7.6% to 6.9%, and its estimated monthly branded searches moved from 1.8K to 2.1K.
How did search popularity change for New Zealand hand mixer brands in September 2026?
2 changes
In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.
Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Breville’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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