Brandwave

Kenwood vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Kenwood among hand mixer brands in New Zealand. KitchenAid had about 6,790 branded searches, while Kenwood had 2,070. KitchenAid made up 22.7% of all hand mixer brand searches we track, and Kenwood accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about hand mixer brands, both Kenwood and KitchenAid appeared in all five answers. Kenwood and KitchenAid were each mentioned first in two of the four answers.

Among hand mixer brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 3 searches for every 1 for Kenwood

KitchenAid 6.8K searchesKenwood 2.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Kenwood in 5 of 5KitchenAid in 5 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Kenwood first in 2KitchenAid first in 2

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Top hand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Kenwood and KitchenAid showed up in all five answers. Kenwood and KitchenAid were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood1st
  3. Breville3rd
  4. Braun4th
  5. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kenwood or KitchenAid more popular in search?

This chart shows how often people search Google for Kenwood and KitchenAid by name. Each line represents a brand's share of searches for all five hand mixer brands we track, month by month, from searches in New Zealand.

Kenwood and KitchenAid among hand mixer brands in New Zealand, by month

Share of searches by month for KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodBraun
Oct 202544.4%19.1%28.8%7.6%0.08%
Nov 202539.8%15.4%35.4%9.3%0.06%
Dec 202539.2%12.9%35.9%11.9%0.09%
Jan 202643.6%15.2%32.7%8.3%0.12%
Feb 202643.3%15.7%33.7%7.3%0.05%
Mar 202644.8%16.9%30.3%8%0.09%
Apr 202648%15.1%26.4%10.3%0.16%
May 202649.4%15%27.1%8.4%0.08%
Jun 202647.2%18.3%27.2%7.1%0.08%
Jul 202640.3%32.1%20.9%6.5%0.09%
Aug 202636.4%37.4%19.6%6.5%0.06%
Sep 202640.4%29.9%22.7%6.9%0.03%

How has the Kenwood and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Kenwood in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand moved from 7.6% to 6.9%, and its estimated monthly branded searches moved from 1.8K to 2.1K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand moved from 28.8% to 22.7%, and its estimated monthly branded searches held steady at 6.8K.

How did search popularity change for New Zealand hand mixer brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.

  2. Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kenwood

2 branded search terms

  • kenwood hand mixer
  • kenwood mixer

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among hand mixer brands

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