Brandwave

Gaggia vs Sunbeam:Which is more popular?

In September 2026, Sunbeam had more branded searches than Gaggia among coffee machine brands in New Zealand. Sunbeam had about 4,500 branded searches, while Gaggia had 90. Sunbeam made up 7.6% of all coffee machine brand searches we track, and Gaggia accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Gaggia appeared in all three answers and Sunbeam in none.

Among coffee machine brands in New Zealand in September 2026

Who do people search for more?

Sunbeam, about 50 searches for every 1 for Gaggia

Sunbeam 4.5K searchesGaggia 90 searches

Who does AI mention more?

Gaggia, mentioned in every answer we collected

Gaggia in 3 of 3Sunbeam in 0 of 3

Who does AI recommend more?

Gaggia, the only one of the two named

Gaggia first in 3Sunbeam never named

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gaggia appeared in all three answers. Sunbeam did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Gaggia or Sunbeam more popular in search?

This chart shows how often people search Google for Gaggia and Sunbeam by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.

Gaggia and Sunbeam among coffee machine brands in New Zealand, by month

Share of searches by month for Sunbeam, Gaggia. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

How has the Gaggia and Sunbeam comparison changed over the last 12 months?

3 findings
  • Sunbeam was ahead of Gaggia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gaggia’s share of searches among coffee machine brands in New Zealand moved from 0.16% to 0.15%, and its estimated monthly branded searches held steady at 90.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among coffee machine brands in New Zealand moved from 7.7% to 7.6%, and its estimated monthly branded searches moved from 4.2K to 4.5K.

How did search popularity change for New Zealand coffee machine brands in September 2026?

0 changes

Neither Gaggia nor Sunbeam moved beyond provider rounding among coffee machine brands in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Gaggia’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gaggia

1 branded search term

  • gaggia

Sunbeam

15 branded search terms

  • sunbeam
  • sunbeam air purifier
  • sunbeam barista
  • sunbeam barista max
  • sunbeam barista plus
  • sunbeam coffee machine
  • sunbeam espresso machine
  • sunbeam fabric steamer
  • sunbeam grinder
  • sunbeam handheld steamer
  • sunbeam heated throw
  • sunbeam nutrioven
  • sunbeam planetary mixmaster
  • sunbeam pods
  • sunbeam steam

How the Brand Demand Index is measured

Other head-to-heads among coffee machine brands

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