Brandwave

How popular isMoccamaster?

In September 2026, people searched for Moccamaster by name about 880 times in New Zealand, a 12% decrease from the previous year. These searches made up 1.8% of all New Zealand coffee maker brand searches, placing Moccamaster sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Moccamaster appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Moccamaster is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. NespressoShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BrevilleShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SmegShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. De'LonghiShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. MoccamasterShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moccamaster is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee maker brands compete with Moccamaster?

Moccamaster against coffee maker brands in New Zealand, by month

Share of searches by month for Nespresso, Breville, Smeg, De'Longhi, Miele, Moccamaster. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

  1. 1.Nespresso

    37.2%

    Held 1st. 18.3K estimated branded searches, -2.9% vs prior month. Share +3.1 points.

  2. 2.Breville

    24.5%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.1 points.

  3. 3.Smeg

    18.2%

    Moved from 2nd to 3rd. 8.9K estimated branded searches, -29.5% vs prior month. Share -4.8 points.

  4. 4.De'Longhi

    11.7%

    Held 4th. 5.8K estimated branded searches, -17% vs prior month. Share -0.9 points.

  5. 5.Miele

    5.7%

    Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Moccamaster

    1.8%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Jura

    0.53%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. 8.OXO

    0.35%

    Held 8th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  9. 9.Braun

    0.02%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Moccamaster and its closest rivals

Every comparison with Moccamaster

7 comparisons

How has branded search demand for Moccamaster changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moccamaster in New Zealand fell from 1K to 880.
  • Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands in New Zealand held steady, from 2.3% to 1.8%.

How did search popularity change for New Zealand coffee maker brands in September 2026?

6 changes

  1. In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.

  2. In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.

  3. In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.

  4. In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%.

  5. In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.

  6. Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Moccamaster’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Moccamaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moccamaster

How the Brand Demand Index is measured

Who owns Moccamaster?

Moccamaster is owned by Technivorm. Brandwave does not track any other brands owned by Technivorm.

Do you work for Moccamaster? To request corrections or removal please contact us via our support page and we will be happy to assist.

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