Breville vs Dreo:Which is more popular?
In September 2026, Breville had more branded searches than Dreo among humidifier brands in New Zealand. Breville had about 50 branded searches, while Dreo had 10. Breville made up 1.5% of all humidifier brand searches we track, and Dreo accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about humidifier brands, Breville appeared in three of the five answers and Dreo in two. Breville was mentioned before Dreo in two out of three answers.
Who do people search for more?
Breville, about 5 searches for every 1 for Dreo
Who does AI mention more?
Breville, mentioned in 3 of 5 answers, Dreo in 2
Who does AI recommend more?
Breville, named ahead of Dreo in 2 of 3 answers
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Top humidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dreo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before Dreo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about humidifier brands
5 answers
Asked ChatGPT
“Which humidifier brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best humidifier brands in New Zealand?”
Asked ChatGPT
“What's the best humidifier brand in New Zealand for dry rooms?”
Searched Google, AI Overview
“humidifier for bedroom”
Searched Google, AI Overview
“cool mist humidifier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Dreo more popular in search?
This chart shows how often people search Google for Breville and Dreo by name. Each line represents a brand's share of searches for all eight humidifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Dreo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Beurer | Levoit | Breville | Boneco | Xiaomi | Dreo | Philips |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.1% | 9% | 3% | 0.86% | 0% | 1.3% | 0.43% | 1.3% |
| Nov 2025 | 78.8% | 11.5% | 4.8% | 1.9% | 0.96% | 0.48% | 0.48% | 0.96% |
| Dec 2025 | 76.6% | 13.1% | 5.1% | 1.9% | 0.47% | 1.4% | 0.47% | 0.93% |
| Jan 2026 | 77.8% | 13.3% | 3.9% | 2.2% | 0.56% | 1.1% | 0.56% | 0.56% |
| Feb 2026 | 81.7% | 10.5% | 3.7% | 1.8% | 0.91% | 0.46% | 0.46% | 0.46% |
| Mar 2026 | 83.9% | 9.4% | 3.1% | 0.79% | 0.39% | 1.2% | 0.39% | 0.79% |
| Apr 2026 | 82.5% | 9.6% | 2.9% | 1.7% | 0.83% | 1.3% | 0.42% | 0.83% |
| May 2026 | 87.1% | 6.9% | 2.3% | 1.4% | 0.57% | 0.86% | 0.29% | 0.57% |
| Jun 2026 | 87.5% | 5.4% | 2.8% | 2% | 0.57% | 0.85% | 0.28% | 0.57% |
| Jul 2026 | 87.6% | 6.3% | 2% | 1.6% | 0.23% | 0.9% | 0.23% | 1.1% |
| Aug 2026 | 90.8% | 5% | 1.3% | 1.5% | 0.34% | 0.5% | 0% | 0.5% |
| Sep 2026 | 87% | 7.5% | 2.1% | 1.5% | 0.6% | 0.6% | 0.3% | 0.3% |
How has the Breville and Dreo comparison changed over the last 12 months?
3 findings
- Breville was ahead of Dreo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand moved from 0.86% to 1.5%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 12 months ending September 2026, Dreo’s share of searches among humidifier brands in New Zealand moved from 0.43% to 0.3%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand humidifier brands in September 2026?
3 changes
In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.
In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.
Estimated monthly branded searches for Breville in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and Dreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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