How popular isLodge?
In September 2026, people searched for Lodge by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 3.1% of all New Zealand frying pan brand searches, placing Lodge seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about frying pan brands, Lodge appeared in four of the five answers and was the joint most recommended of the seven.
Lodge is the seventh most searched of 7 competitors and the joint most recommended in AI answers.
Le CreusetShare of searches 53%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ScanpanShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
NinjaShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TefalShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LodgeShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lodge is the joint most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best frying pan brands in New Zealand?”
Asked ChatGPT
“What's the best frying pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best frying pan”
Searched Google, AI Overview
“cast iron pan nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which frying pan brands compete with Lodge?
Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, Circulon, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 18.7% | 7.4% | 9.1% | 4.8% | 4.5% | 3.1% |
| Nov 2025 | 56.7% | 15.9% | 8.4% | 7.5% | 5.2% | 3.5% | 2.7% |
| Dec 2025 | 61.1% | 14.7% | 7.4% | 6% | 5.2% | 3.1% | 2.4% |
| Jan 2026 | 53.4% | 18.7% | 8.5% | 6.7% | 4.9% | 4.7% | 3.2% |
| Feb 2026 | 57.6% | 16.1% | 8.2% | 7% | 4.3% | 4% | 2.8% |
| Mar 2026 | 60.6% | 13.6% | 6.1% | 8.8% | 4% | 3.9% | 3% |
| Apr 2026 | 50.3% | 19.8% | 8.4% | 8.3% | 4.8% | 4.1% | 4.4% |
| May 2026 | 54.6% | 17.9% | 7.8% | 8.3% | 4.1% | 4.1% | 3.3% |
| Jun 2026 | 53.4% | 17.7% | 7.5% | 8.6% | 4.3% | 3.9% | 4.7% |
| Jul 2026 | 52.4% | 19.2% | 7.9% | 8.3% | 4.1% | 3.6% | 4.5% |
| Aug 2026 | 52.2% | 20.2% | 7.2% | 9.8% | 4.1% | 3.5% | 3% |
| Sep 2026 | 53% | 19.5% | 8.3% | 8.1% | 4.7% | 3.3% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 8.1K | -2.1% | +0.8 points | |
| 2, held 2nd | 19.5% | 3K | -6.6% | -0.6 points | |
| 3, moved from 4th to 3rd | 8.3% | 1.3K | +11.4% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 1.2K | -20.6% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.7% | 710 | +9.2% | +0.5 points | |
| 6, held 6th | 3.3% | 500 | -10.7% | -0.3 points | |
| 7, held 7th | 3.1% | 480 | 0% | +0.1 points |
53%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.8 points.
2.
Scanpan19.5%
Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.6 points.
3.
Ninja8.3%
Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.
4.
Tefal8.1%
Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.7 points.
5.
HexClad4.7%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.
6.
Circulon3.3%
Held 6th. 500 estimated branded searches, -10.7% vs prior month. Share -0.3 points.
7.
Lodge3.1%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Lodge and its closest rivals
Every comparison with Lodge
9 comparisons
How has branded search demand for Lodge changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lodge in New Zealand rose from 390 to 480.
- Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.4% in December 2025.
How did search popularity change for New Zealand frying pan brands in September 2026?
6 changes
In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches.
In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.
In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%.
In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%.
In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%.
Circulon’s share of searches among frying pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
How are Lodge’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lodge cast iron
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Where does Lodge compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Grill pan brands | 6th of 7 | 3.1% | Show ranking |
| Griddle pan brands | 7th of 7 | 3.1% | Show ranking |
| Frying pan brands | 7th of 7 | 3.1% | Shown above |
| Cast iron skillet brands | 4th of 5 | 4.3% | Show ranking |
Is Lodge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.