HexClad vs Lodge:Which is more popular?
In September 2026, HexClad had more branded searches than Lodge among frying pan brands in New Zealand. HexClad had about 710 branded searches, while Lodge had 480. HexClad made up 4.7% of all frying pan brand searches we track, and Lodge accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Lodge appeared in four of the five answers and HexClad in one. Lodge was mentioned before HexClad in every answer that named either.
Who do people search for more?
HexClad, about 48% more searches than Lodge
Who does AI mention more?
Lodge, mentioned in 4 of 5 answers, HexClad in 1
Who does AI recommend more?
Lodge, named ahead of HexClad in 4 of 4 answers
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Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HexClad was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lodge was listed before HexClad in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best frying pan brands in New Zealand?”
Asked ChatGPT
“What's the best frying pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best frying pan”
Searched Google, AI Overview
“cast iron pan nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HexClad or Lodge more popular in search?
This chart shows how often people search Google for HexClad and Lodge by name. Each line represents a brand's share of searches for all seven frying pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for HexClad, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 18.7% | 7.4% | 9.1% | 4.8% | 4.5% | 3.1% |
| Nov 2025 | 56.7% | 15.9% | 8.4% | 7.5% | 5.2% | 3.5% | 2.7% |
| Dec 2025 | 61.1% | 14.7% | 7.4% | 6% | 5.2% | 3.1% | 2.4% |
| Jan 2026 | 53.4% | 18.7% | 8.5% | 6.7% | 4.9% | 4.7% | 3.2% |
| Feb 2026 | 57.6% | 16.1% | 8.2% | 7% | 4.3% | 4% | 2.8% |
| Mar 2026 | 60.6% | 13.6% | 6.1% | 8.8% | 4% | 3.9% | 3% |
| Apr 2026 | 50.3% | 19.8% | 8.4% | 8.3% | 4.8% | 4.1% | 4.4% |
| May 2026 | 54.6% | 17.9% | 7.8% | 8.3% | 4.1% | 4.1% | 3.3% |
| Jun 2026 | 53.4% | 17.7% | 7.5% | 8.6% | 4.3% | 3.9% | 4.7% |
| Jul 2026 | 52.4% | 19.2% | 7.9% | 8.3% | 4.1% | 3.6% | 4.5% |
| Aug 2026 | 52.2% | 20.2% | 7.2% | 9.8% | 4.1% | 3.5% | 3% |
| Sep 2026 | 53% | 19.5% | 8.3% | 8.1% | 4.7% | 3.3% | 3.1% |
How has the HexClad and Lodge comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Lodge took it in June 2026, HexClad took it in August 2026.
- Across the 12 months ending September 2026, HexClad’s share of searches among frying pan brands in New Zealand moved from 4.8% to 4.7%, and its estimated monthly branded searches moved from 600 to 710.
- Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand frying pan brands in September 2026?
2 changes
In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%.
Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HexClad’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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