Le Creuset vs Ninja:Which is more popular?
In September 2026, Le Creuset had more branded searches than Ninja among frying pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Ninja had 1,270. Le Creuset made up 53% of all frying pan brand searches we track, and Ninja accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Le Creuset appeared in two of the five answers and Ninja in none.
Who do people search for more?
Le Creuset, about 6 searches for every 1 for Ninja
Who does AI mention more?
Le Creuset, mentioned in 2 of 5 answers, Ninja in 0
Who does AI recommend more?
Le Creuset, the only one of the two named
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Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best frying pan brands in New Zealand?”
Asked ChatGPT
“What's the best frying pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best frying pan”
Searched Google, AI Overview
“cast iron pan nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Creuset or Ninja more popular in search?
This chart shows how often people search Google for Le Creuset and Ninja by name. Each line represents a brand's share of searches for all seven frying pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 18.7% | 7.4% | 9.1% | 4.8% | 4.5% | 3.1% |
| Nov 2025 | 56.7% | 15.9% | 8.4% | 7.5% | 5.2% | 3.5% | 2.7% |
| Dec 2025 | 61.1% | 14.7% | 7.4% | 6% | 5.2% | 3.1% | 2.4% |
| Jan 2026 | 53.4% | 18.7% | 8.5% | 6.7% | 4.9% | 4.7% | 3.2% |
| Feb 2026 | 57.6% | 16.1% | 8.2% | 7% | 4.3% | 4% | 2.8% |
| Mar 2026 | 60.6% | 13.6% | 6.1% | 8.8% | 4% | 3.9% | 3% |
| Apr 2026 | 50.3% | 19.8% | 8.4% | 8.3% | 4.8% | 4.1% | 4.4% |
| May 2026 | 54.6% | 17.9% | 7.8% | 8.3% | 4.1% | 4.1% | 3.3% |
| Jun 2026 | 53.4% | 17.7% | 7.5% | 8.6% | 4.3% | 3.9% | 4.7% |
| Jul 2026 | 52.4% | 19.2% | 7.9% | 8.3% | 4.1% | 3.6% | 4.5% |
| Aug 2026 | 52.2% | 20.2% | 7.2% | 9.8% | 4.1% | 3.5% | 3% |
| Sep 2026 | 53% | 19.5% | 8.3% | 8.1% | 4.7% | 3.3% | 3.1% |
How has the Le Creuset and Ninja comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands in New Zealand moved from 52.5% to 53%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand moved from 7.4% to 8.3%, and its estimated monthly branded searches moved from 930 to 1.3K.
How did search popularity change for New Zealand frying pan brands in September 2026?
2 changes
In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches.
In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
7 branded search terms
- le creuset
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
Ninja
2 branded search terms
- ninja blast
- ninja foodi
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