Le Creuset vs Scanpan:Which is more popular?
In September 2026, Le Creuset had more branded searches than Scanpan among frying pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Scanpan had 2,980. Le Creuset made up 53% of all frying pan brand searches we track, and Scanpan accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Scanpan appeared in four of the five answers and Le Creuset in two. Scanpan was mentioned before Le Creuset in four out of five answers.
Who do people search for more?
Le Creuset, about 3 searches for every 1 for Scanpan
Who does AI mention more?
Scanpan, mentioned in 4 of 5 answers, Le Creuset in 2
Who does AI recommend more?
Scanpan, named ahead of Le Creuset in 4 of 5 answers
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Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Scanpan was listed before Le Creuset in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best frying pan brands in New Zealand?”
Asked ChatGPT
“What's the best frying pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best frying pan”
Searched Google, AI Overview
“cast iron pan nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Creuset or Scanpan more popular in search?
This chart shows how often people search Google for Le Creuset and Scanpan by name. Each line represents a brand's share of searches for all seven frying pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 18.7% | 7.4% | 9.1% | 4.8% | 4.5% | 3.1% |
| Nov 2025 | 56.7% | 15.9% | 8.4% | 7.5% | 5.2% | 3.5% | 2.7% |
| Dec 2025 | 61.1% | 14.7% | 7.4% | 6% | 5.2% | 3.1% | 2.4% |
| Jan 2026 | 53.4% | 18.7% | 8.5% | 6.7% | 4.9% | 4.7% | 3.2% |
| Feb 2026 | 57.6% | 16.1% | 8.2% | 7% | 4.3% | 4% | 2.8% |
| Mar 2026 | 60.6% | 13.6% | 6.1% | 8.8% | 4% | 3.9% | 3% |
| Apr 2026 | 50.3% | 19.8% | 8.4% | 8.3% | 4.8% | 4.1% | 4.4% |
| May 2026 | 54.6% | 17.9% | 7.8% | 8.3% | 4.1% | 4.1% | 3.3% |
| Jun 2026 | 53.4% | 17.7% | 7.5% | 8.6% | 4.3% | 3.9% | 4.7% |
| Jul 2026 | 52.4% | 19.2% | 7.9% | 8.3% | 4.1% | 3.6% | 4.5% |
| Aug 2026 | 52.2% | 20.2% | 7.2% | 9.8% | 4.1% | 3.5% | 3% |
| Sep 2026 | 53% | 19.5% | 8.3% | 8.1% | 4.7% | 3.3% | 3.1% |
How has the Le Creuset and Scanpan comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Scanpan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands in New Zealand moved from 52.5% to 53%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand moved from 18.7% to 19.5%, and its estimated monthly branded searches moved from 2.4K to 3K.
How did search popularity change for New Zealand frying pan brands in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.
In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
7 branded search terms
- le creuset
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
Scanpan
10 branded search terms
- fry pan scanpan
- scanpan
- scanpan impact
- scanpan pans
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
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