Circulon vs HexClad:Which is more popular?
In September 2026, HexClad had more branded searches than Circulon among roasting pan brands in New Zealand. HexClad had about 710 branded searches, while Circulon had 500. HexClad made up 5.8% of all roasting pan brand searches we track, and Circulon accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about roasting pan brands, neither Circulon nor HexClad appeared in any of the five answers.
Who do people search for more?
HexClad, about 42% more searches than Circulon
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top roasting pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Circulon nor HexClad showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scanpan1st
Le Creuset2nd- HexClad–
Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roasting pan brands
5 answers
Asked ChatGPT
“Which roasting pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roasting pan brands in New Zealand?”
Asked ChatGPT
“What's the best roasting pan brand in New Zealand for oven cooking?”
Searched Google, AI Overview
“roasting pan”
Searched Google, AI Overview
“large roasting pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Circulon or HexClad more popular in search?
This chart shows how often people search Google for Circulon and HexClad by name. Each line represents a brand's share of searches for all four roasting pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for HexClad, Circulon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | HexClad | Circulon |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 22.4% | 6% | 5.7% |
| Nov 2025 | 70.4% | 18.8% | 6.4% | 4.4% |
| Dec 2025 | 73% | 17% | 6.3% | 3.7% |
| Jan 2026 | 66.1% | 22% | 6.1% | 5.8% |
| Feb 2026 | 70.9% | 18.8% | 5.3% | 5% |
| Mar 2026 | 74.4% | 15.8% | 5% | 4.8% |
| Apr 2026 | 64.4% | 24.3% | 6.1% | 5.2% |
| May 2026 | 68.7% | 21.1% | 5.1% | 5.1% |
| Jun 2026 | 68.9% | 20.6% | 5.5% | 5% |
| Jul 2026 | 67.2% | 23% | 5.2% | 4.6% |
| Aug 2026 | 66.1% | 24.2% | 5.2% | 4.5% |
| Sep 2026 | 66.6% | 23.4% | 5.8% | 4.1% |
How has the Circulon and HexClad comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand moved from 5.7% to 4.1%, and its estimated monthly branded searches moved from 570 to 500.
- Across the 12 months ending September 2026, HexClad’s share of searches among roasting pan brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches moved from 600 to 710.
How did search popularity change for New Zealand roasting pan brands in September 2026?
2 changes
In September 2026, HexClad gained share of searches among roasting pan brands in New Zealand, from 5.2% to 5.8%.
Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Circulon’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among roasting pan brands
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