Brandwave

Circulon vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than Circulon among roasting pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Circulon had 500. Le Creuset made up 66.6% of all roasting pan brand searches we track, and Circulon accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about roasting pan brands, Le Creuset appeared in four of the five answers and Circulon in none.

Among roasting pan brands in New Zealand in September 2026

Who do people search for more?

Le Creuset, about 16 searches for every 1 for Circulon

Le Creuset 8.1K searchesCirculon 500 searches

Who does AI mention more?

Le Creuset, mentioned in 4 of 5 answers, Circulon in 0

Le Creuset in 4 of 5Circulon in 0 of 5

Who does AI recommend more?

Le Creuset, the only one of the two named

Le Creuset first in 3Circulon never named

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Top roasting pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Circulon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Le Creuset2nd
  3. HexClad–
  4. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roasting pan brands

5 answers

  • Asked ChatGPT

    “Which roasting pan brand should I buy in New Zealand?”

    1. 1Scanpan
    2. 2Le Creuset

  • Asked ChatGPT

    “What are the best roasting pan brands in New Zealand?”

    1. 1Scanpan
    2. 2Le Creuset

  • Asked ChatGPT

    “What's the best roasting pan brand in New Zealand for oven cooking?”

    1. 1Scanpan
    2. 2Le Creuset

  • Searched Google, AI Overview

    “roasting pan”

    1. 1Le Creuset

  • Searched Google, AI Overview

    “large roasting pan”

    1. 1Scanpan

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Circulon or Le Creuset more popular in search?

This chart shows how often people search Google for Circulon and Le Creuset by name. Each line represents a brand's share of searches for all four roasting pan brands we track, month by month, from searches in New Zealand.

Circulon and Le Creuset among roasting pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Circulon. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanHexCladCirculon
Oct 202565.9%22.4%6%5.7%
Nov 202570.4%18.8%6.4%4.4%
Dec 202573%17%6.3%3.7%
Jan 202666.1%22%6.1%5.8%
Feb 202670.9%18.8%5.3%5%
Mar 202674.4%15.8%5%4.8%
Apr 202664.4%24.3%6.1%5.2%
May 202668.7%21.1%5.1%5.1%
Jun 202668.9%20.6%5.5%5%
Jul 202667.2%23%5.2%4.6%
Aug 202666.1%24.2%5.2%4.5%
Sep 202666.6%23.4%5.8%4.1%

How has the Circulon and Le Creuset comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand roasting pan brands in September 2026?

2 changes

  1. In September 2026, Le Creuset gained share of searches among roasting pan brands in New Zealand, from 66.1% to 66.6%.

  2. Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Circulon’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circulon

4 branded search terms

  • circulon
  • circulon bakeware
  • circulon frypans
  • circulon pans

Le Creuset

7 branded search terms

  • le creuset
  • le creuset kettle
  • le creuset mugs
  • le creuset outlet
  • le creuset pot
  • le creuset sale
  • lecreuset

How the Brand Demand Index is measured

Other head-to-heads among roasting pan brands

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