Circulon vs Scanpan:Which is more popular?
In September 2026, Scanpan had more branded searches than Circulon among roasting pan brands in New Zealand. Scanpan had about 2,840 branded searches, while Circulon had 500. Scanpan made up 23.4% of all roasting pan brand searches we track, and Circulon accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about roasting pan brands, Scanpan appeared in four of the five answers and Circulon in none.
Who do people search for more?
Scanpan, about 6 searches for every 1 for Circulon
Who does AI mention more?
Scanpan, mentioned in 4 of 5 answers, Circulon in 0
Who does AI recommend more?
Scanpan, the only one of the two named
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Top roasting pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Circulon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scanpan1st
Le Creuset2nd
HexClad–
Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roasting pan brands
5 answers
Asked ChatGPT
“Which roasting pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roasting pan brands in New Zealand?”
Asked ChatGPT
“What's the best roasting pan brand in New Zealand for oven cooking?”
Searched Google, AI Overview
“roasting pan”
Searched Google, AI Overview
“large roasting pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Circulon or Scanpan more popular in search?
This chart shows how often people search Google for Circulon and Scanpan by name. Each line represents a brand's share of searches for all four roasting pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scanpan, Circulon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | HexClad | Circulon |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 22.4% | 6% | 5.7% |
| Nov 2025 | 70.4% | 18.8% | 6.4% | 4.4% |
| Dec 2025 | 73% | 17% | 6.3% | 3.7% |
| Jan 2026 | 66.1% | 22% | 6.1% | 5.8% |
| Feb 2026 | 70.9% | 18.8% | 5.3% | 5% |
| Mar 2026 | 74.4% | 15.8% | 5% | 4.8% |
| Apr 2026 | 64.4% | 24.3% | 6.1% | 5.2% |
| May 2026 | 68.7% | 21.1% | 5.1% | 5.1% |
| Jun 2026 | 68.9% | 20.6% | 5.5% | 5% |
| Jul 2026 | 67.2% | 23% | 5.2% | 4.6% |
| Aug 2026 | 66.1% | 24.2% | 5.2% | 4.5% |
| Sep 2026 | 66.6% | 23.4% | 5.8% | 4.1% |
How has the Circulon and Scanpan comparison changed over the last 12 months?
3 findings
- Scanpan was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand moved from 5.7% to 4.1%, and its estimated monthly branded searches moved from 570 to 500.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting pan brands in New Zealand moved from 22.4% to 23.4%, and its estimated monthly branded searches moved from 2.2K to 2.8K.
How did search popularity change for New Zealand roasting pan brands in September 2026?
2 changes
In September 2026, Scanpan lost share of searches among roasting pan brands in New Zealand, from 24.2% to 23.4%.
Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Circulon’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among roasting pan brands
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