Brandwave

GreenPan vs HexClad:Which is more popular?

In September 2026, GreenPan and HexClad were level in searches among cookware brands in New Zealand, with an estimated 480 versus 460 branded searches, at 3.1% and 3% of the total. When we asked ChatGPT and Google AI Overviews about cookware brands, GreenPan appeared in three of the five answers and HexClad in none.

Among cookware brands in New Zealand in September 2026

Who do people search for more?

GreenPan and HexClad are searched for about as often as each other.

GreenPan 480 searchesHexClad 460 searches

Who does AI mention more?

GreenPan, mentioned in 3 of 5 answers, HexClad in 0

GreenPan in 3 of 5HexClad in 0 of 5

Who does AI recommend more?

GreenPan, the only one of the two named

GreenPan first in 3HexClad never named

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GreenPan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Tefal2nd
  3. GreenPan3rd
  4. Le Creuset4th
  5. Essteele5th
  6. Staub–
  7. HexClad–
  8. Tramontina–
  9. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GreenPan or HexClad more popular in search?

This chart shows how often people search Google for GreenPan and HexClad by name. Each line represents a brand's share of searches for all nine cookware brands we track, month by month, from searches in New Zealand.

GreenPan and HexClad among cookware brands in New Zealand, by month

Share of searches by month for GreenPan, HexClad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalStaubGreenPanHexCladTramontinaCirculonEssteele
Oct 202551.2%19.8%10%4.7%4.5%3.6%2.2%3.2%0.69%
Nov 202555.8%17%8.7%5.3%3.3%4.1%2.1%2.7%1.1%
Dec 202560%15.7%6.6%3.9%4.3%4.1%1.9%2.4%0.99%
Jan 202652.9%20.1%7.6%4.7%3.9%3.8%2.4%3.5%1.1%
Feb 202656.6%17.2%8%4.9%4.1%3.6%2.1%2.7%0.85%
Mar 202658.5%14.3%9.5%5.9%3.5%2.8%1.9%2.7%0.88%
Apr 202650.1%20.8%9.3%5.2%4.3%3.6%2.6%3.1%1.1%
May 202653.7%18.8%9.3%5.1%3.9%3.2%2.2%2.8%0.99%
Jun 202655.3%18.4%9.6%5.2%2.5%3.2%1.8%2.7%1.3%
Jul 202652.9%20.2%9.4%4.2%2.9%3.3%3.8%2.4%0.97%
Aug 202651.2%21%10.7%5.1%2.9%3%2.6%2.6%0.91%
Sep 202653.1%21.2%9.2%5.1%3.1%3%2.3%2.2%0.85%

How has the GreenPan and HexClad comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: HexClad took it in November 2025, GreenPan took it in December 2025, HexClad took it in June 2026, GreenPan took it in September 2026.
  • Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in New Zealand moved from 4.5% to 3.1%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in New Zealand moved from 3.6% to 3%, and its estimated monthly branded searches moved from 470 to 460.

How did search popularity change for New Zealand cookware brands in September 2026?

2 changes
  1. GreenPan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.

  2. In September 2026, HexClad fell from 5th to 6th among cookware brands in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using GreenPan’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GreenPan

1 branded search term

  • greenpan

HexClad

5 branded search terms

  • hexclad
  • hexclad cast iron
  • hexclad cookware
  • hexclad frying pan
  • hexclad pots

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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