Essteele vs Scanpan:Which is more popular by branded search in New Zealand?
In August 2026, Scanpan had more branded searches than Essteele among cookware brands in New Zealand. Scanpan was estimated to have 4.9K branded searches compared to Essteele’s 170, and held a 19.2% Share of Search versus Essteele’s 0.66%.
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Which is more popular in search, Essteele or Scanpan?
Compare the pots, pans and cookware brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scanpan, Essteele. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Scanpan | Staub | HexClad | Circulon | Tramontina | Essteele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 19.9% | 5.3% | 5.4% | 3.6% | 1.9% | 0.67% |
| Nov 2025 | 66.3% | 16.9% | 5.7% | 5.8% | 2.8% | 1.6% | 1% |
| Dec 2025 | 70.2% | 15.6% | 4.1% | 5.4% | 2.3% | 1.5% | 0.9% |
| Jan 2026 | 63.9% | 19.5% | 4.8% | 5.5% | 3.6% | 1.8% | 0.9% |
| Feb 2026 | 68.6% | 16.6% | 4.9% | 4.6% | 3% | 1.6% | 0.7% |
| Mar 2026 | 70.4% | 15.1% | 5.6% | 3.9% | 2.8% | 1.5% | 0.83% |
| Apr 2026 | 65% | 19.2% | 5% | 5% | 2.9% | 1.8% | 1% |
| May 2026 | 69.8% | 16.3% | 4.6% | 4.1% | 2.8% | 1.7% | 0.7% |
| Jun 2026 | 73.7% | 14.2% | 4.1% | 3.6% | 2.3% | 1.2% | 0.91% |
| Jul 2026 | 70.5% | 16.6% | 3.8% | 3.8% | 2.3% | 2.4% | 0.68% |
| Aug 2026 | 66.7% | 19.2% | 4.9% | 4.1% | 2.5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Essteele and Scanpan comparison changed over the last 12 months?
3 findings
- Scanpan was ahead of Essteele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essteele’s estimated Share of Search among cookware brands in New Zealand moved from 0.67% to 0.66%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, Scanpan’s estimated Share of Search among cookware brands in New Zealand moved from 19.9% to 19.2%, and its estimated monthly branded searches moved from 3.9K to 4.9K.
How did search popularity change for New Zealand cookware brands in August 2026?
2 changes
In August 2026, Scanpan gained estimated Share of Search among cookware brands in New Zealand, from 16.6% to 19.2%.
Estimated monthly branded searches for Essteele in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Essteele’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essteele
7 branded search terms
- essteele
- essteele com au
- essteele cookware
- essteele frying pan
- essteele near me
- essteele nz
- essteele pot
Scanpan
19 branded search terms
- briscoes scanpan
- fry pan scanpan
- scanpan
- scanpan briscoes
- scanpan cast iron
- scanpan com
- scanpan impact
- scanpan impact 28cm fry pan
- scanpan near me
- scanpan nz
- scanpan online
- scanpan pans
- scanpan pots
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
Put your own brand in this comparison
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