Le Creuset vs Scanpan:Which is more popular?
In September 2026, Le Creuset had more branded searches than Scanpan among roasting dish brands in New Zealand. Le Creuset had about 8,090 branded searches, while Scanpan had 2,840. Le Creuset made up 62.2% of all roasting dish brand searches we track, and Scanpan accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about roasting dish brands, Le Creuset and Scanpan each appeared in three of the five answers. Scanpan was mentioned before Le Creuset in two out of three answers.
Who do people search for more?
Le Creuset, about 3 searches for every 1 for Scanpan
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Scanpan, named ahead of Le Creuset in 2 of 3 answers
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Top roasting dish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset and Scanpan were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scanpan was listed before Le Creuset in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scanpan1st
- Le Creuset2nd
Pyrex3rd
Wiltshire4th
Staub–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wiltshire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pyrex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roasting dish brands
5 answers
Asked ChatGPT
“Which roasting dish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roasting dish brands in New Zealand?”
Asked ChatGPT
“What's the best roasting dish brand in New Zealand for oven cooking?”
Searched Google, AI Overview
“roasting dish”
Searched Google, AI Overview
“ceramic roasting dish”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Creuset or Scanpan more popular in search?
This chart shows how often people search Google for Le Creuset and Scanpan by name. Each line represents a brand's share of searches for all five roasting dish brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Pyrex | Wiltshire | Staub |
|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 21.5% | 5.7% | 5.7% | 3.9% |
| Nov 2025 | 68.5% | 18.3% | 4.1% | 4.1% | 5.2% |
| Dec 2025 | 71.8% | 16.7% | 4.3% | 3.5% | 3.7% |
| Jan 2026 | 64.2% | 21.4% | 5.8% | 4.7% | 4% |
| Feb 2026 | 65.4% | 17.4% | 7.2% | 5.9% | 4.2% |
| Mar 2026 | 68.7% | 14.6% | 6.2% | 5.1% | 5.4% |
| Apr 2026 | 61.6% | 23.2% | 5.3% | 5.3% | 4.6% |
| May 2026 | 64.5% | 19.8% | 5.8% | 5.8% | 4.1% |
| Jun 2026 | 65% | 19.4% | 5.8% | 5.8% | 4.1% |
| Jul 2026 | 60.8% | 20.8% | 5.2% | 9.4% | 3.8% |
| Aug 2026 | 61.1% | 22.3% | 5.3% | 6.5% | 4.7% |
| Sep 2026 | 62.2% | 21.8% | 5.5% | 5.5% | 4.8% |
How has the Le Creuset and Scanpan comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Scanpan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting dish brands in New Zealand moved from 63.3% to 62.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting dish brands in New Zealand moved from 21.5% to 21.8%, and its estimated monthly branded searches moved from 2.2K to 2.8K.
How did search popularity change for New Zealand roasting dish brands in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among roasting dish brands in New Zealand, from 61.1% to 62.2%.
Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.2K to 2.8K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
7 branded search terms
- le creuset
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
Scanpan
9 branded search terms
- fry pan scanpan
- scanpan
- scanpan impact
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
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