Circulon vs WMF:Which is more popular?
In September 2026, Circulon had more branded searches than WMF among induction pans brands in New Zealand. Circulon had about 500 branded searches, while WMF had 110. Circulon made up 3.4% of all induction pans brand searches we track, and WMF accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about induction pans brands, WMF appeared in two of the five answers and Circulon in none.
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Top induction pans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WMF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Circulon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baccarat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction pans brands
5 answers
Asked ChatGPT
“Which induction pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction pans brands in New Zealand?”
Asked ChatGPT
“What's the best induction pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“induction cookware nz”
Searched Google, AI Overview
“pans for induction hob”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Circulon or WMF more popular in search?
This chart shows how often people search Google for Circulon and WMF by name. Each line represents a brand's share of searches for all seven induction pans brands we track, month by month, from searches in New Zealand.
Share of searches by month for Circulon, WMF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Ninja | Circulon | Baccarat | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 19.2% | 10.6% | 7.6% | 4.6% | 3.5% | 0.73% |
| Nov 2025 | 58.6% | 16.5% | 9.2% | 8.7% | 3.7% | 2.7% | 0.65% |
| Dec 2025 | 63.7% | 15.4% | 7% | 7.7% | 3.3% | 2.6% | 0.37% |
| Jan 2026 | 55.2% | 19.3% | 8% | 8.7% | 4.8% | 3.4% | 0.62% |
| Feb 2026 | 59.1% | 16.5% | 8.5% | 8.4% | 4.2% | 2.7% | 0.63% |
| Mar 2026 | 62.1% | 13.9% | 10.2% | 6.3% | 4% | 2.9% | 0.7% |
| Apr 2026 | 52.2% | 20.5% | 9.8% | 8.7% | 4.2% | 3.7% | 0.84% |
| May 2026 | 55.7% | 18.3% | 9.9% | 7.9% | 4.2% | 3.4% | 0.76% |
| Jun 2026 | 55.5% | 18.3% | 10.3% | 7.8% | 4% | 3.3% | 0.75% |
| Jul 2026 | 53.9% | 19.8% | 10% | 8.1% | 3.7% | 3.4% | 1.1% |
| Aug 2026 | 53.4% | 20.6% | 11.4% | 7.4% | 3.6% | 3% | 0.71% |
| Sep 2026 | 54.7% | 20.1% | 9.5% | 8.6% | 3.4% | 2.9% | 0.74% |
How has the Circulon and WMF comparison changed over the last 12 months?
3 findings
- Circulon was ahead of WMF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among induction pans brands in New Zealand moved from 4.6% to 3.4%, and its estimated monthly branded searches moved from 570 to 500.
- Across the 12 months ending September 2026, WMF’s share of searches among induction pans brands in New Zealand moved from 0.73% to 0.74%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand induction pans brands in September 2026?
2 changes
Circulon’s share of searches among induction pans brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.4% in September 2026.
Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Circulon’s and WMF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among induction pans brands
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