De'Longhi vs Dimplex:Which is more popular?
In September 2026, De'Longhi had more branded searches than Dimplex among portable heater brands in New Zealand. De'Longhi had about 5,760 branded searches, while Dimplex had 10. De'Longhi made up 11.8% of all portable heater brand searches we track, and Dimplex accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about portable heater brands, Dimplex appeared in all four answers and De'Longhi in three. De'Longhi was mentioned before Dimplex in every answer.
Who do people search for more?
De'Longhi, about 576 searches for every 1 for Dimplex
Who does AI mention more?
Dimplex, mentioned in every answer we collected
Who does AI recommend more?
De'Longhi, named ahead of Dimplex in every answer
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Top portable heater brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dimplex appeared in all four answers. De'Longhi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. De'Longhi was listed before Dimplex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dimplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about portable heater brands
4 answers
Asked ChatGPT
“Which portable heater brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best portable heater brands in New Zealand?”
Asked ChatGPT
“What's the best portable heater brand in New Zealand for small room?”
Searched Google, AI Overview
“best portable heater”
Searched Google, AI Overview
“electric heater nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is De'Longhi or Dimplex more popular in search?
This chart shows how often people search Google for De'Longhi and Dimplex by name. Each line represents a brand's share of searches for all six portable heater brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Dimplex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | DeWalt | De'Longhi | Goldair | Dimplex | Honeywell |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.8% | 17.3% | 10.6% | 5.1% | 0.12% | 0.02% |
| Nov 2025 | 71.1% | 12.9% | 6.7% | 9.3% | 0.01% | 0% |
| Dec 2025 | 70% | 11.3% | 8.6% | 10% | 0.03% | 0% |
| Jan 2026 | 61.9% | 16% | 11% | 11% | 0.05% | 0.02% |
| Feb 2026 | 59.5% | 20.6% | 11.1% | 8.8% | 0.03% | 0% |
| Mar 2026 | 61.2% | 20.5% | 12.3% | 5.9% | 0.05% | 0% |
| Apr 2026 | 58.6% | 19.7% | 15.8% | 5.9% | 0.03% | 0.03% |
| May 2026 | 59.4% | 19.7% | 16% | 4.8% | 0.05% | 0% |
| Jun 2026 | 57% | 23.2% | 15.3% | 4.4% | 0.02% | 0% |
| Jul 2026 | 60.2% | 19.7% | 15.6% | 4.4% | 0.02% | 0% |
| Aug 2026 | 58.7% | 21.4% | 16.1% | 3.8% | 0.02% | 0.02% |
| Sep 2026 | 65.9% | 19.4% | 11.8% | 2.9% | 0.02% | 0% |
How has the De'Longhi and Dimplex comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Dimplex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands in New Zealand moved from 10.6% to 11.8%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
- Across the 12 months ending September 2026, Dimplex’s share of searches among portable heater brands in New Zealand moved from 0.12% to 0.02%, and its estimated monthly branded searches moved from 50 to 10.
How did search popularity change for New Zealand portable heater brands in September 2026?
2 changes
In September 2026, De'Longhi lost share of searches among portable heater brands in New Zealand, from 16.1% to 11.8%.
Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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