De'Longhi vs Dimplex:Which is more popular?
In September 2026, De'Longhi had more branded searches than Dimplex among heater and dehumidifier brands in New Zealand. De'Longhi had about 7,000 branded searches, while Dimplex had 790. De'Longhi made up 44.6% of all heater and dehumidifier brand searches we track, and Dimplex accounted for 5%. When we asked ChatGPT and Google AI Overviews about heater and dehumidifier brands, De'Longhi appeared in three of the four answers and Dimplex in two. De'Longhi was mentioned before Dimplex in every answer.
Who do people search for more?
De'Longhi, about 9 searches for every 1 for Dimplex
Who does AI mention more?
De'Longhi, mentioned in 3 of 4 answers, Dimplex in 2
Who does AI recommend more?
De'Longhi, named ahead of Dimplex in every answer
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, De'Longhi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dimplex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. De'Longhi was listed before Dimplex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mitsubishi Electric1st
Goldair2nd- De'Longhi3rd
Dimplex4th
Rinnai–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitsubishi Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dimplex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heater and dehumidifier brands
4 answers
Asked ChatGPT
“Which heater or dehumidifier brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best heater and dehumidifier brands in New Zealand?”
Asked ChatGPT
“What's the best heater or dehumidifier brand in New Zealand for damp winter rooms?”
Searched Google, AI Overview
“best portable heater”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best dehumidifier”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is De'Longhi or Dimplex more popular in search?
This chart shows how often people search Google for De'Longhi and Dimplex by name. Each line represents a brand's share of searches for all five heater and dehumidifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Dimplex. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Goldair | Rinnai | Dimplex | Mitsubishi Electric |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 28.7% | 25.2% | 5.3% | 0.22% |
| Nov 2025 | 32.6% | 48.3% | 16.3% | 2.6% | 0.17% |
| Dec 2025 | 36.6% | 45.7% | 14.7% | 2.7% | 0.31% |
| Jan 2026 | 37% | 40.8% | 18.5% | 3.2% | 0.47% |
| Feb 2026 | 35.4% | 33.3% | 27.5% | 3.5% | 0.3% |
| Mar 2026 | 39.1% | 28.9% | 24.4% | 7.3% | 0.33% |
| Apr 2026 | 41.1% | 33.2% | 16.2% | 9% | 0.64% |
| May 2026 | 40% | 33.2% | 17.3% | 8.7% | 0.86% |
| Jun 2026 | 39.1% | 33.1% | 16.7% | 8.8% | 2.2% |
| Jul 2026 | 38.9% | 36.7% | 15.7% | 7.7% | 1.1% |
| Aug 2026 | 41.7% | 32.3% | 17.9% | 7.4% | 0.59% |
| Sep 2026 | 44.6% | 26.9% | 23.1% | 5% | 0.32% |
How has the De'Longhi and Dimplex comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Dimplex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands in New Zealand moved from 40.6% to 44.6%, and its estimated monthly branded searches moved from 5.5K to 7K.
- Across the 12 months ending September 2026, Dimplex’s share of searches among heater and dehumidifier brands in New Zealand moved from 5.3% to 5%, and its estimated monthly branded searches moved from 720 to 790.
How did search popularity change for New Zealand heater and dehumidifier brands in September 2026?
2 changes
In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands in New Zealand, from 41.7% to 44.6%.
In September 2026, Dimplex lost share of searches among heater and dehumidifier brands in New Zealand, from 7.4% to 5%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
12 branded search terms
- de longhi
- delonghi
- delonghi dedica
- delonghi dehumidifier
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi heater
- delonghi la specialista
- delonghi magnifica
- delonghi magnifica evo
- delonghi oil heater
Dimplex
10 branded search terms
- dc dimplex heater
- dimplex cadiz heater
- dimplex dehumidifier
- dimplex eco heater
- dimplex electric heater
- dimplex fire
- dimplex heater
- dimplex heater oil
- dimplex heater wall
- dimplex panel heater
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