Dimplex vs Xiaomi:Which is more popular?
In September 2026, Xiaomi had more branded searches than Dimplex among standing fan brands in New Zealand. Xiaomi had about 11,300 branded searches, while Dimplex had 10. Xiaomi made up 25.1% of all standing fan brand searches we track, and Dimplex accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about standing fan brands, Dimplex appeared in four of the five answers and Xiaomi in one. Dimplex was mentioned before Xiaomi in three out of four answers that named either.
Who do people search for more?
Xiaomi, about 1133 searches for every 1 for Dimplex
Who does AI mention more?
Dimplex, mentioned in 4 of 5 answers, Xiaomi in 1
Who does AI recommend more?
Dimplex, named ahead of Xiaomi in 3 of 4 answers
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Top standing fan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dimplex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dimplex was listed before Xiaomi in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dimplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about standing fan brands
5 answers
Asked ChatGPT
“Which standing fan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best standing fan brands in New Zealand?”
Asked ChatGPT
“What's the best standing fan brand in New Zealand for cooling a room?”
Searched Google, AI Overview
“pedestal fan nz”
Searched Google, AI Overview
“cooling fan nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dimplex or Xiaomi more popular in search?
This chart shows how often people search Google for Dimplex and Xiaomi by name. Each line represents a brand's share of searches for all five standing fan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Xiaomi, Dimplex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Xiaomi | Goldair | Dimplex | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 25.8% | 5.3% | 0.12% | 0% |
| Nov 2025 | 74.1% | 16.2% | 9.7% | 0.01% | 0% |
| Dec 2025 | 71.7% | 18.1% | 10.3% | 0.03% | 0% |
| Jan 2026 | 63.2% | 25.4% | 11.3% | 0.05% | 0% |
| Feb 2026 | 64.5% | 26% | 9.5% | 0.03% | 0.03% |
| Mar 2026 | 64.8% | 28.8% | 6.3% | 0.06% | 0% |
| Apr 2026 | 64.2% | 29.4% | 6.5% | 0.03% | 0% |
| May 2026 | 67.3% | 27.2% | 5.5% | 0.06% | 0% |
| Jun 2026 | 66.7% | 28% | 5.2% | 0.03% | 0% |
| Jul 2026 | 70.9% | 23.8% | 5.2% | 0.03% | 0% |
| Aug 2026 | 68.4% | 27.2% | 4.4% | 0.03% | 0% |
| Sep 2026 | 71.7% | 25.1% | 3.2% | 0.02% | 0% |
How has the Dimplex and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Dimplex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dimplex’s share of searches among standing fan brands in New Zealand moved from 0.12% to 0.02%, and its estimated monthly branded searches moved from 50 to 10.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among standing fan brands in New Zealand moved from 25.8% to 25.1%, and its estimated monthly branded searches moved from 10.6K to 11.3K.
How did search popularity change for New Zealand standing fan brands in September 2026?
2 changes
In September 2026, Xiaomi lost share of searches among standing fan brands in New Zealand, from 27.2% to 25.1%.
Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Dimplex’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among standing fan brands
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