Brandwave

Goldair vs Noirot:Which is more popular?

In September 2026, Goldair had more branded searches than Noirot among panel heater brands in New Zealand. Goldair had about 790 branded searches, while Noirot had 70. Goldair made up 7.7% of all panel heater brand searches we track, and Noirot accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about panel heater brands, Goldair appeared in all five answers and Noirot in two. Goldair and Noirot were each mentioned first in two of the four answers.

Among panel heater brands in New Zealand in September 2026

Who do people search for more?

Goldair, about 11 searches for every 1 for Noirot

Goldair 790 searchesNoirot 70 searches

Who does AI mention more?

Goldair, mentioned in every answer we collected

Goldair in 5 of 5Noirot in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Goldair first in 2Noirot first in 2

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Top panel heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goldair appeared in all five answers. Noirot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Goldair and Noirot were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. De'Longhi2nd
  3. Noirot3rd
  4. Nobo4th
  5. Dimplex5th
  6. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel heater brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Goldair or Noirot more popular in search?

This chart shows how often people search Google for Goldair and Noirot by name. Each line represents a brand's share of searches for all six panel heater brands we track, month by month, from searches in New Zealand.

Goldair and Noirot among panel heater brands in New Zealand, by month

Share of searches by month for Goldair, Noirot. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiRinnaiGoldairNoboNoirotDimplex
Oct 202550.5%37.8%9.5%1.2%0.45%0.56%
Nov 202554.1%29.9%15%0.75%0.11%0.11%
Dec 202558.8%25%14.6%1.2%0.22%0.22%
Jan 202654.1%30.7%13.4%1.2%0.34%0.23%
Feb 202646.1%41%11%1.3%0.45%0.11%
Mar 202647.9%38.5%11.2%1.5%0.73%0.21%
Apr 202653.5%31.7%11.5%1.6%1.6%0.09%
May 202653%33.6%10.6%1.4%1.1%0.16%
Jun 202651.7%35.7%9.9%1.2%1.4%0.08%
Jul 202651.5%35.5%10.3%1.1%1.6%0.08%
Aug 202656.2%34.3%7.7%0.89%0.89%0.08%
Sep 202655.9%34.8%7.7%0.87%0.68%0.1%

How has the Goldair and Noirot comparison changed over the last 12 months?

3 findings
  • Goldair was ahead of Noirot in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Goldair’s share of searches among panel heater brands in New Zealand moved from 9.5% to 7.7%, and its estimated monthly branded searches moved from 840 to 790.
  • Across the 12 months ending September 2026, Noirot’s share of searches among panel heater brands in New Zealand moved from 0.45% to 0.68%, and its estimated monthly branded searches moved from 40 to 70.

How did search popularity change for New Zealand panel heater brands in September 2026?

1 change
  1. Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Goldair’s and Noirot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goldair

3 branded search terms

  • cdb goldair
  • goldair
  • goldair platinum

Noirot

1 branded search term

  • noirot

How the Brand Demand Index is measured

Other head-to-heads among panel heater brands

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