Brandwave

Dimplex vs Goldair:Which is more popular by branded search in New Zealand?

In August 2026, Goldair had more branded searches than Dimplex among heater and dehumidifier brands in New Zealand. Goldair was estimated to have 8.3K branded searches compared to Dimplex’s 1.8K, and held a 45% Share of Search versus Dimplex’s 10%.

Share of Search among heater and dehumidifier brands in New Zealand in August 2026Which is more popular in search, Dimplex or Goldair?
Dimplex10%1.8K searches
vs
Goldair45%8.3K searches

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Which is more popular in search, Dimplex or Goldair?

Compare the portable heater and dehumidifier brands New Zealand homes use through winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dimplex and Goldair among heater and dehumidifier brands in New Zealand, by month

Share of Search by month for Goldair, Dimplex. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiGoldairDimplex
Oct 202557.1%36.8%6.1%
Nov 202535.1%62%2.9%
Dec 202534.5%62.4%3.1%
Jan 202641%55.4%3.6%
Feb 202654.6%41.5%3.9%
Mar 202654.1%37.2%8.7%
Apr 202641.9%46.1%12%
May 202642.6%45.8%11.6%
Jun 202641.4%46.7%12%
Jul 202638.8%50.7%10.5%
Aug 202645%45%10%
Sep 2026———

How has the Dimplex and Goldair comparison changed over the last 12 months?

How did search popularity change for New Zealand heater and dehumidifier brands in August 2026?

  1. In August 2026, Rinnai overtook Goldair to take the highest estimated Share of Search among heater and dehumidifier brands in New Zealand, at 45%.

  2. In August 2026, Goldair lost estimated Share of Search among heater and dehumidifier brands in New Zealand, from 50.7% to 45%.

  3. Estimated monthly branded searches for Dimplex in New Zealand rose 150.7% over 11 measured months, from 730 to 1.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dimplex’s and Goldair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dimplex

11 branded search terms

  • dc dimplex heater
  • dimplex alta panel heater
  • dimplex cadiz heater
  • dimplex dehumidifier
  • dimplex eco heater
  • dimplex electric heater
  • dimplex fire
  • dimplex heater
  • dimplex heater oil
  • dimplex heater wall
  • dimplex panel heater

Goldair

25 branded search terms

  • cdb goldair
  • fan goldair
  • fan heater goldair
  • goldair
  • goldair bladeless fan
  • goldair bladeless tower fan
  • goldair co nz
  • goldair convector heater
  • goldair convector heater 2000w
  • goldair dehumidifier
  • goldair fan nz
  • goldair heater
  • goldair heater nz
  • goldair micathermic heater
  • goldair near me
  • goldair nz
  • goldair oil heater
  • goldair panel heater
  • goldair platinum
  • goldair platinum heater
  • goldair platinum tower fan
  • goldair tower fan
  • goldair tower heater
  • goldair wall heater
  • goldair whisper quiet fan

How the Brand Demand Index is measured

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