Brandwave

How popular isVax?

In September 2026, people searched for Vax by name about 390 times in New Zealand, about the same as the previous year. These searches made up 2.2% of all New Zealand carpet cleaner brand searches, placing Vax fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about carpet cleaner brands, Vax appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Vax is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. BISSELLShare of searches 40.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rug DoctorShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. KarcherShare of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. VaxShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. TinecoShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top carpet cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vax was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vax is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BISSELL1st
  2. Vax2nd
  3. Rug Doctor3rd
  4. Karcher4th
  5. Tineco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BISSELL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rug Doctor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about carpet cleaner brands

5 answers

  • Asked ChatGPT

    “Which carpet cleaner brand should I buy in New Zealand?”

    1. 1BISSELL
    2. 2Vax
    3. 3Rug Doctor

  • Asked ChatGPT

    “What are the best carpet cleaner brands in New Zealand?”

    1. 1BISSELL
    2. 2Vax
    3. 3Rug Doctor
    4. 4Karcher

  • Asked ChatGPT

    “What's the best carpet cleaner brand in New Zealand for deep cleaning carpets?”

    1. 1BISSELL
    2. 2Rug Doctor
    3. 3Vax

  • Searched Google, AI Overview

    “best carpet cleaner nz”

    1. 1BISSELL

  • Searched Google, AI Overview

    “pet carpet cleaner nz”

    1. 1BISSELL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which carpet cleaner brands compete with Vax?

Vax against carpet cleaner brands in New Zealand, by month

Share of searches by month for BISSELL, Rug Doctor, Karcher, Vax. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLRug DoctorKarcherVaxTineco
Oct 202539.3%40.7%16.3%2.2%1.5%
Nov 202542.1%36%18%1.9%1.9%
Dec 202537.4%42.3%16.9%1.8%1.5%
Jan 202634.6%49.3%12.9%1.7%1.4%
Feb 202637.1%45%14.4%1.9%1.6%
Mar 202637.8%44.1%14.3%1.9%1.9%
Apr 202636.4%43.2%16.7%2.2%1.5%
May 202639.8%39.6%17.2%1.9%1.5%
Jun 202642.2%37.2%16.5%2.2%1.8%
Jul 202639.9%36.5%19.7%2.1%1.7%
Aug 202644.7%35.9%15.6%2.1%1.7%
Sep 202640.9%38.8%16.6%2.2%1.5%

  1. 1.BISSELL

    40.9%

    Held 1st. 7.2K estimated branded searches, -13.8% vs prior month. Share -3.8 points.

  2. 2.Rug Doctor

    38.8%

    Held 2nd. 6.8K estimated branded searches, +1.8% vs prior month. Share +2.9 points.

  3. 3.Karcher

    16.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Vax

    2.2%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Tineco

    1.5%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

Compare popularity between Vax and its closest rivals

Every comparison with Vax

4 comparisons

How has branded search demand for Vax changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vax in New Zealand held steady at 390.
  • Across the 12 months ending September 2026, Vax’s share of searches among carpet cleaner brands in New Zealand held steady at 2.2%.

How did search popularity change for New Zealand carpet cleaner brands in September 2026?

3 changes

  1. In September 2026, Rug Doctor gained share of searches among carpet cleaner brands in New Zealand, from 35.9% to 38.8%.

  2. In September 2026, Karcher gained share of searches among carpet cleaner brands in New Zealand, from 15.6% to 16.6%.

  3. In September 2026, BISSELL lost share of searches among carpet cleaner brands in New Zealand, from 44.7% to 40.9%.

How are Vax’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vax carpet cleaner

Do you work for Vax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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