Brandwave

Electrolux vs Shark:Which is more popular?

In September 2026, Electrolux had more branded searches than Shark among stick vacuum brands in New Zealand. Electrolux had about 2,690 branded searches, while Shark had 210. Electrolux made up 6.7% of all stick vacuum brand searches we track, and Shark accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about stick vacuum brands, Shark appeared in all four answers and Electrolux in none.

Among stick vacuum brands in New Zealand in September 2026

Who do people search for more?

Electrolux, about 13 searches for every 1 for Shark

Electrolux 2.7K searchesShark 210 searches

Who does AI mention more?

Shark, mentioned in every answer we collected

Shark in 4 of 4Electrolux in 0 of 4

Who does AI recommend more?

Shark, the only one of the two named

Shark first in 4Electrolux never named

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Top stick vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shark appeared in all four answers. Electrolux did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Samsung3rd
  4. LG4th
  5. BISSELL5th
  6. Miele6th
  7. Bosch7th
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick vacuum brands

4 answers

  • Asked ChatGPT

    “Which stick vacuum brand should I buy in New Zealand?”

    1. 1Dyson
    2. 2Samsung
    3. 3LG
    4. 4Shark

  • Asked ChatGPT

    “What are the best stick vacuum brands in New Zealand?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Samsung
    5. 5Bosch
    6. 6Miele

  • Asked ChatGPT

    “What's the best stick vacuum brand in New Zealand for quick floor cleaning?”

    1. 1Dyson
    2. 2Shark
    3. 3Samsung

  • Searched Google, AI Overview

    “best stick vacuum”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best cordless vacuum nz”

    1. 1Dyson
    2. 2BISSELL
    3. 3Miele
    4. 4Shark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or Shark more popular in search?

This chart shows how often people search Google for Electrolux and Shark by name. Each line represents a brand's share of searches for all eight stick vacuum brands we track, month by month, from searches in New Zealand.

Electrolux and Shark among stick vacuum brands in New Zealand, by month

Share of searches by month for Electrolux, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleElectroluxSamsungLGSharkBosch
Oct 202570.7%11.1%8.1%7.2%1.6%0.76%0.19%0.25%
Nov 202577.5%8.2%7.2%5%1.2%0.61%0.12%0.19%
Dec 202577.3%8.7%5.6%6.1%1.3%0.58%0.18%0.28%
Jan 202667.3%12.1%8.3%9.2%1.7%0.81%0.26%0.4%
Feb 202666.6%11.3%10.3%9%1.4%0.82%0.31%0.31%
Mar 202667.7%10.8%10.8%7.9%1.4%0.91%0.35%0.22%
Apr 202667.3%10.9%9.6%8.9%1.4%1.2%0.35%0.35%
May 202667.6%10.9%10.7%7.6%1.4%0.86%0.6%0.26%
Jun 202666.8%11%10.1%8.8%1.5%1.1%0.49%0.2%
Jul 202669%12%7.9%7.9%1.6%0.89%0.46%0.24%
Aug 202668.7%12.9%7.9%7.2%1.6%0.9%0.38%0.25%
Sep 202672.6%10.6%7.2%6.7%1.3%0.7%0.52%0.35%

How has the Electrolux and Shark comparison changed over the last 12 months?

3 findings
  • Electrolux was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among stick vacuum brands in New Zealand moved from 7.2% to 6.7%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Shark’s share of searches among stick vacuum brands in New Zealand moved from 0.19% to 0.52%, and its estimated monthly branded searches moved from 70 to 210.

How did search popularity change for New Zealand stick vacuum brands in September 2026?

2 changes

  1. In September 2026, Electrolux lost share of searches among stick vacuum brands in New Zealand, from 7.2% to 6.7%.

  2. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Shark

1 branded search term

  • shark robot vacuum

How the Brand Demand Index is measured

Other head-to-heads among stick vacuum brands

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