Brandwave

LG vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than LG among soundbar brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 0.68% of all soundbar brand searches we track, and LG accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about soundbar brands, Samsung appeared in all five answers and LG in four. Samsung was mentioned before LG in four out of five answers.

Among soundbar brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 39% more searches than LG

Samsung 390 searchesLG 280 searches

Who does AI mention more?

Samsung, mentioned in every answer we collected

Samsung in 5 of 5LG in 4 of 5

Who does AI recommend more?

Samsung, named ahead of LG in 4 of 5 answers

Samsung first in 4LG first in 1

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Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Samsung was listed before LG in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. JBL3rd
  4. LG4th
  5. Bose5th
  6. Yamaha6th
  7. Panasonic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is LG or Samsung more popular in search?

This chart shows how often people search Google for LG and Samsung by name. Each line represents a brand's share of searches for all seven soundbar brands we track, month by month, from searches in New Zealand.

LG and Samsung among soundbar brands in New Zealand, by month

Share of searches by month for Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLBoseSonosSamsungLGPanasonicYamaha
Oct 202564.1%24%10%0.79%0.56%0.42%0.14%
Nov 202564.6%22.6%11.2%0.68%0.51%0.37%0.07%
Dec 202572.4%17.8%8.5%0.53%0.32%0.36%0.06%
Jan 202667.8%20.1%10.2%0.76%0.55%0.51%0.1%
Feb 202666.8%20.9%10.4%0.82%0.61%0.36%0.08%
Mar 202664.2%21.7%12.2%0.91%0.68%0.26%0.05%
Apr 202667.2%19.7%11.2%0.79%0.75%0.35%0.06%
May 202665.2%22%11%0.65%0.61%0.43%0.08%
Jun 202665.3%22.5%10.4%0.64%0.74%0.34%0.06%
Jul 202666%21.6%10.5%0.78%0.66%0.42%0.08%
Aug 202665.8%21.8%10.7%0.88%0.6%0.26%0.07%
Sep 202668.5%19.6%10.4%0.68%0.49%0.24%0.09%

How has the LG and Samsung comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LG took it in June 2026, Samsung took it in July 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among soundbar brands in New Zealand moved from 0.56% to 0.49%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Samsung’s share of searches among soundbar brands in New Zealand moved from 0.79% to 0.68%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand soundbar brands in September 2026?

0 changes

Neither LG nor Samsung moved beyond provider rounding among soundbar brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among soundbar brands

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