Brandwave

LG vs Yamaha:Which is more popular?

In September 2026, LG had more branded searches than Yamaha among soundbar brands in New Zealand. LG had about 280 branded searches, while Yamaha had 50. LG made up 0.49% of all soundbar brand searches we track, and Yamaha accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about soundbar brands, LG appeared in four of the five answers and Yamaha in two. LG was mentioned before Yamaha in three out of five answers.

Among soundbar brands in New Zealand in September 2026

Who do people search for more?

LG, about 6 searches for every 1 for Yamaha

LG 280 searchesYamaha 50 searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Yamaha in 2

LG in 4 of 5Yamaha in 2 of 5

Who does AI recommend more?

LG, named ahead of Yamaha in 3 of 5 answers

LG first in 3Yamaha first in 2

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Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yamaha was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Yamaha in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. JBL3rd
  4. LG4th
  5. Bose5th
  6. Yamaha6th
  7. Panasonic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is LG or Yamaha more popular in search?

This chart shows how often people search Google for LG and Yamaha by name. Each line represents a brand's share of searches for all seven soundbar brands we track, month by month, from searches in New Zealand.

LG and Yamaha among soundbar brands in New Zealand, by month

Share of searches by month for LG, Yamaha. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLBoseSonosSamsungLGPanasonicYamaha
Oct 202564.1%24%10%0.79%0.56%0.42%0.14%
Nov 202564.6%22.6%11.2%0.68%0.51%0.37%0.07%
Dec 202572.4%17.8%8.5%0.53%0.32%0.36%0.06%
Jan 202667.8%20.1%10.2%0.76%0.55%0.51%0.1%
Feb 202666.8%20.9%10.4%0.82%0.61%0.36%0.08%
Mar 202664.2%21.7%12.2%0.91%0.68%0.26%0.05%
Apr 202667.2%19.7%11.2%0.79%0.75%0.35%0.06%
May 202665.2%22%11%0.65%0.61%0.43%0.08%
Jun 202665.3%22.5%10.4%0.64%0.74%0.34%0.06%
Jul 202666%21.6%10.5%0.78%0.66%0.42%0.08%
Aug 202665.8%21.8%10.7%0.88%0.6%0.26%0.07%
Sep 202668.5%19.6%10.4%0.68%0.49%0.24%0.09%

How has the LG and Yamaha comparison changed over the last 12 months?

3 findings
  • LG was ahead of Yamaha in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among soundbar brands in New Zealand moved from 0.56% to 0.49%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among soundbar brands in New Zealand moved from 0.14% to 0.09%, and its estimated monthly branded searches moved from 70 to 50.

How did search popularity change for New Zealand soundbar brands in September 2026?

1 change

  1. Estimated monthly branded searches for Yamaha in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Yamaha

1 branded search term

  • yamaha soundbar

How the Brand Demand Index is measured

Other head-to-heads among soundbar brands

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