Brandwave

How popular isTama?

In September 2026, people searched for Tama by name about 160 times in New Zealand, a 14.3% increase from the previous year. These searches made up 20.8% of all New Zealand drum kit brand searches, placing Tama third out of six brands. When we asked both ChatGPT and Google AI Overviews about drum kit brands, Tama appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Tama is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. PearlShare of searches 28.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. AlesisShare of searches 20.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. TamaShare of searches 20.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. YamahaShare of searches 11.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. LudwigShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

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Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tama was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tama is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Roland2nd
  3. Pearl3rd
  4. Tama4th
  5. Alesis5th
  6. Ludwig6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pearl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alesis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tama2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ludwig1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum kit brands

4 answers

  • Asked ChatGPT

    “Which drum kit brand should I buy in New Zealand?”

    1. 1Yamaha
    2. 2Roland
    3. 3Pearl
    4. 4Tama

  • Asked ChatGPT

    “What are the best drum kit brands in New Zealand?”

    1. 1Yamaha
    2. 2Pearl
    3. 3Tama
    4. 4Ludwig
    5. 5Roland

  • Asked ChatGPT

    “What's the best drum kit brand in New Zealand for home practice?”

    1. 1Yamaha
    2. 2Roland
    3. 3Alesis
    4. 4Pearl

  • Searched Google, AI Overview

    “drum kit nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electronic drum kit nz”

    1. 1Yamaha
    2. 2Roland
    3. 3Alesis

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum kit brands compete with Tama?

Tama against drum kit brands in New Zealand, by month

Share of searches by month for Pearl, Alesis, Tama, Yamaha, Ludwig, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlAlesisTamaYamahaLudwigRoland
Oct 202527.5%22%15.4%14.3%8.8%12.1%
Nov 202524.4%23.3%20%11.1%11.1%10%
Dec 202524.1%25.3%19.3%13.3%9.6%8.4%
Jan 202626%23.4%20.8%10.4%10.4%9.1%
Feb 202639.8%18.2%15.9%9.1%9.1%8%
Mar 202626.7%20.9%24.4%14%8.1%5.8%
Apr 202619.5%22%13.4%25.6%11%8.5%
May 202624.2%22%22%15.4%8.8%7.7%
Jun 202639.4%18.3%16.5%10.1%9.2%6.4%
Jul 202659.9%11.1%11.1%9.9%4.9%3.1%
Aug 202644.2%17.1%17.1%10.9%7%3.9%
Sep 202628.6%20.8%20.8%11.7%9.1%9.1%

  1. 1.Pearl

    28.6%

    Held 1st. 220 estimated branded searches, -61.4% vs prior month. Share -15.6 points.

  2. 2.Alesis

    20.8%

    Held 2nd. 160 estimated branded searches, -27.3% vs prior month. Share +3.7 points.

  3. 3.Tama

    20.8%

    Held 3rd. 160 estimated branded searches, -27.3% vs prior month. Share +3.7 points.

  4. 4.Yamaha

    11.7%

    Held 4th. 90 estimated branded searches, -35.7% vs prior month. Share +0.8 points.

  5. 5.Ludwig

    9.1%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share +2.1 points.

  6. 6.Roland

    9.1%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +5.2 points.

Compare popularity between Tama and its closest rivals

Every comparison with Tama

5 comparisons

How has branded search demand for Tama changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tama in New Zealand rose from 140 to 160.
  • Across the 12 months ending September 2026, Tama’s share of searches among drum kit brands in New Zealand increased from 15.4% to 20.8%.
  • Across the 12 months ending September 2026, Tama’s share of searches among drum kit brands in New Zealand peaked at 24.4% in March 2026 and was lowest at 11.1% in July 2026.

How did search popularity change for New Zealand drum kit brands in September 2026?

6 changes

  1. In September 2026, Roland gained share of searches among drum kit brands in New Zealand, from 3.9% to 9.1%.

  2. In September 2026, Alesis gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.

  3. In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.

  4. In September 2026, Ludwig gained share of searches among drum kit brands in New Zealand, from 7% to 9.1%.

  5. In September 2026, Yamaha gained share of searches among drum kit brands in New Zealand, from 10.9% to 11.7%.

  6. In September 2026, Pearl lost share of searches among drum kit brands in New Zealand, from 44.2% to 28.6%.

How are Tama’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tama drum kit
  • tama drums

Do you work for Tama? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tama compete?

Tama is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drum kit brands3rd of 620.8%Shown above
Drum stool brands2nd of 540%Show ranking
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