Ludwig vs Tama:Which is more popular?
In September 2026, Tama had more branded searches than Ludwig among drum kit brands in New Zealand. Tama had about 160 branded searches, while Ludwig had 70. Tama made up 20.8% of all drum kit brand searches we track, and Ludwig accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about drum kit brands, Tama appeared in two of the four answers and Ludwig in one. Tama was mentioned before Ludwig in every answer that named either.
Who do people search for more?
Tama, about 2 searches for every 1 for Ludwig
Who does AI mention more?
Tama, mentioned in 2 of 4 answers, Ludwig in 1
Who does AI recommend more?
Tama, named ahead of Ludwig in 2 of 2 answers
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Top drum kit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tama was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ludwig was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tama was listed before Ludwig in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pearl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tama2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ludwig1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alesis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about drum kit brands
4 answers
Asked ChatGPT
“Which drum kit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum kit brands in New Zealand?”
Asked ChatGPT
“What's the best drum kit brand in New Zealand for home practice?”
Searched Google, AI Overview
“drum kit nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronic drum kit nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ludwig or Tama more popular in search?
This chart shows how often people search Google for Ludwig and Tama by name. Each line represents a brand's share of searches for all six drum kit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tama, Ludwig. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pearl | Alesis | Tama | Yamaha | Ludwig | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 22% | 15.4% | 14.3% | 8.8% | 12.1% |
| Nov 2025 | 24.4% | 23.3% | 20% | 11.1% | 11.1% | 10% |
| Dec 2025 | 24.1% | 25.3% | 19.3% | 13.3% | 9.6% | 8.4% |
| Jan 2026 | 26% | 23.4% | 20.8% | 10.4% | 10.4% | 9.1% |
| Feb 2026 | 39.8% | 18.2% | 15.9% | 9.1% | 9.1% | 8% |
| Mar 2026 | 26.7% | 20.9% | 24.4% | 14% | 8.1% | 5.8% |
| Apr 2026 | 19.5% | 22% | 13.4% | 25.6% | 11% | 8.5% |
| May 2026 | 24.2% | 22% | 22% | 15.4% | 8.8% | 7.7% |
| Jun 2026 | 39.4% | 18.3% | 16.5% | 10.1% | 9.2% | 6.4% |
| Jul 2026 | 59.9% | 11.1% | 11.1% | 9.9% | 4.9% | 3.1% |
| Aug 2026 | 44.2% | 17.1% | 17.1% | 10.9% | 7% | 3.9% |
| Sep 2026 | 28.6% | 20.8% | 20.8% | 11.7% | 9.1% | 9.1% |
How has the Ludwig and Tama comparison changed over the last 12 months?
3 findings
- Tama was ahead of Ludwig in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ludwig’s share of searches among drum kit brands in New Zealand moved from 8.8% to 9.1%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 12 months ending September 2026, Tama’s share of searches among drum kit brands in New Zealand moved from 15.4% to 20.8%, and its estimated monthly branded searches moved from 140 to 160.
How did search popularity change for New Zealand drum kit brands in September 2026?
2 changes
In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.
In September 2026, Ludwig gained share of searches among drum kit brands in New Zealand, from 7% to 9.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ludwig’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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