Brandwave

How popular isLudwig?

In September 2026, people searched for Ludwig by name about 70 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 9.1% of all New Zealand drum kit brand searches, placing Ludwig fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about drum kit brands, Ludwig appeared in one of the four answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Ludwig is the fifth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. PearlShare of searches 28.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. AlesisShare of searches 20.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. TamaShare of searches 20.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. YamahaShare of searches 11.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. LudwigShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

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Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ludwig was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ludwig is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Roland2nd
  3. Pearl3rd
  4. Tama4th
  5. Alesis5th
  6. Ludwig6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pearl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alesis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tama2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ludwig1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum kit brands

4 answers

  • Asked ChatGPT

    “Which drum kit brand should I buy in New Zealand?”

    1. 1Yamaha
    2. 2Roland
    3. 3Pearl
    4. 4Tama

  • Asked ChatGPT

    “What are the best drum kit brands in New Zealand?”

    1. 1Yamaha
    2. 2Pearl
    3. 3Tama
    4. 4Ludwig
    5. 5Roland

  • Asked ChatGPT

    “What's the best drum kit brand in New Zealand for home practice?”

    1. 1Yamaha
    2. 2Roland
    3. 3Alesis
    4. 4Pearl

  • Searched Google, AI Overview

    “drum kit nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electronic drum kit nz”

    1. 1Yamaha
    2. 2Roland
    3. 3Alesis

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum kit brands compete with Ludwig?

Ludwig against drum kit brands in New Zealand, by month

Share of searches by month for Pearl, Alesis, Tama, Yamaha, Ludwig, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlAlesisTamaYamahaLudwigRoland
Oct 202527.5%22%15.4%14.3%8.8%12.1%
Nov 202524.4%23.3%20%11.1%11.1%10%
Dec 202524.1%25.3%19.3%13.3%9.6%8.4%
Jan 202626%23.4%20.8%10.4%10.4%9.1%
Feb 202639.8%18.2%15.9%9.1%9.1%8%
Mar 202626.7%20.9%24.4%14%8.1%5.8%
Apr 202619.5%22%13.4%25.6%11%8.5%
May 202624.2%22%22%15.4%8.8%7.7%
Jun 202639.4%18.3%16.5%10.1%9.2%6.4%
Jul 202659.9%11.1%11.1%9.9%4.9%3.1%
Aug 202644.2%17.1%17.1%10.9%7%3.9%
Sep 202628.6%20.8%20.8%11.7%9.1%9.1%

  1. 1.Pearl

    28.6%

    Held 1st. 220 estimated branded searches, -61.4% vs prior month. Share -15.6 points.

  2. 2.Alesis

    20.8%

    Held 2nd. 160 estimated branded searches, -27.3% vs prior month. Share +3.7 points.

  3. 3.Tama

    20.8%

    Held 3rd. 160 estimated branded searches, -27.3% vs prior month. Share +3.7 points.

  4. 4.Yamaha

    11.7%

    Held 4th. 90 estimated branded searches, -35.7% vs prior month. Share +0.8 points.

  5. 5.Ludwig

    9.1%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share +2.1 points.

  6. 6.Roland

    9.1%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +5.2 points.

Compare popularity between Ludwig and its closest rivals

Every comparison with Ludwig

5 comparisons

How has branded search demand for Ludwig changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ludwig in New Zealand fell from 80 to 70.
  • Across the 12 months ending September 2026, Ludwig’s share of searches among drum kit brands in New Zealand peaked at 11.1% in November 2025 and was lowest at 4.9% in July 2026.
  • Across the 12 months ending September 2026, Ludwig rose from 6th to 5th among drum kit brands in New Zealand.

How did search popularity change for New Zealand drum kit brands in September 2026?

6 changes

  1. In September 2026, Roland gained share of searches among drum kit brands in New Zealand, from 3.9% to 9.1%.

  2. In September 2026, Alesis gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.

  3. In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.

  4. In September 2026, Ludwig gained share of searches among drum kit brands in New Zealand, from 7% to 9.1%.

  5. In September 2026, Yamaha gained share of searches among drum kit brands in New Zealand, from 10.9% to 11.7%.

  6. In September 2026, Pearl lost share of searches among drum kit brands in New Zealand, from 44.2% to 28.6%.

How are Ludwig’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ludwig’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ludwig drum kit
  • ludwig drums

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