Denon vs Yamaha:Which is more popular?
In September 2026, Denon had more branded searches than Yamaha among AV receiver brands in New Zealand. Denon had about 210 branded searches, while Yamaha had 140. Denon made up 22.3% of all AV receiver brand searches we track, and Yamaha accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about AV receiver brands, both Denon and Yamaha appeared in all four answers. Denon was mentioned before Yamaha in every answer.
Who do people search for more?
Denon, about 50% more searches than Yamaha
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Denon, named ahead of Yamaha in every answer
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Top AV receiver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Denon and Yamaha showed up in all four answers. Denon was listed before Yamaha in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Denon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Marantz3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Onkyo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sony2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about AV receiver brands
4 answers
Asked ChatGPT
“Which AV receiver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best AV receiver brands in New Zealand?”
Asked ChatGPT
“What's the best AV receiver brand in New Zealand for a home theatre?”
Searched Google, AI Overview
“best av receiver”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home theatre receiver nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Denon or Yamaha more popular in search?
This chart shows how often people search Google for Denon and Yamaha by name. Each line represents a brand's share of searches for all five AV receiver brands we track, month by month, from searches in New Zealand.
Share of searches by month for Denon, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marantz | Onkyo | Denon | Yamaha | Sony |
|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 30.3% | 21.2% | 14.1% | 8.1% |
| Nov 2025 | 23.8% | 29.7% | 25.7% | 11.9% | 8.9% |
| Dec 2025 | 22.5% | 33.3% | 23.4% | 12.6% | 8.1% |
| Jan 2026 | 25.4% | 34.7% | 22% | 11.9% | 5.9% |
| Feb 2026 | 28.6% | 31.2% | 22.1% | 13% | 5.2% |
| Mar 2026 | 17% | 31.8% | 29.5% | 14.8% | 6.8% |
| Apr 2026 | 22.6% | 28% | 28% | 12.9% | 8.6% |
| May 2026 | 20.6% | 26.8% | 26.8% | 18.6% | 7.2% |
| Jun 2026 | 27.8% | 26.7% | 23.3% | 15.6% | 6.7% |
| Jul 2026 | 32.4% | 24.1% | 24.1% | 13% | 6.5% |
| Aug 2026 | 36.6% | 23.8% | 20.8% | 13.9% | 5% |
| Sep 2026 | 30.9% | 27.7% | 22.3% | 14.9% | 4.3% |
How has the Denon and Yamaha comparison changed over the last 12 months?
3 findings
- Denon was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denon’s share of searches among AV receiver brands in New Zealand moved from 21.2% to 22.3%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Yamaha’s share of searches among AV receiver brands in New Zealand moved from 14.1% to 14.9%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for New Zealand AV receiver brands in September 2026?
2 changes
In September 2026, Denon gained share of searches among AV receiver brands in New Zealand, from 20.8% to 22.3%.
In September 2026, Yamaha gained share of searches among AV receiver brands in New Zealand, from 13.9% to 14.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Denon’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AV receiver brands
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