Denon vs Onkyo:Which is more popular?
In September 2026, Onkyo had more branded searches than Denon among AV receiver brands in New Zealand. Onkyo had about 260 branded searches, while Denon had 210. Onkyo made up 27.7% of all AV receiver brand searches we track, and Denon accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about AV receiver brands, Denon appeared in all four answers and Onkyo in three. Denon was mentioned before Onkyo in every answer.
Who do people search for more?
Onkyo, about 24% more searches than Denon
Who does AI mention more?
Denon, mentioned in every answer we collected
Who does AI recommend more?
Denon, named ahead of Onkyo in every answer
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Top AV receiver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Denon appeared in all four answers. Onkyo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Denon was listed before Onkyo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Denon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Marantz3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Onkyo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sony2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about AV receiver brands
4 answers
Asked ChatGPT
“Which AV receiver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best AV receiver brands in New Zealand?”
Asked ChatGPT
“What's the best AV receiver brand in New Zealand for a home theatre?”
Searched Google, AI Overview
“best av receiver”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home theatre receiver nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Denon or Onkyo more popular in search?
This chart shows how often people search Google for Denon and Onkyo by name. Each line represents a brand's share of searches for all five AV receiver brands we track, month by month, from searches in New Zealand.
Share of searches by month for Onkyo, Denon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marantz | Onkyo | Denon | Yamaha | Sony |
|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 30.3% | 21.2% | 14.1% | 8.1% |
| Nov 2025 | 23.8% | 29.7% | 25.7% | 11.9% | 8.9% |
| Dec 2025 | 22.5% | 33.3% | 23.4% | 12.6% | 8.1% |
| Jan 2026 | 25.4% | 34.7% | 22% | 11.9% | 5.9% |
| Feb 2026 | 28.6% | 31.2% | 22.1% | 13% | 5.2% |
| Mar 2026 | 17% | 31.8% | 29.5% | 14.8% | 6.8% |
| Apr 2026 | 22.6% | 28% | 28% | 12.9% | 8.6% |
| May 2026 | 20.6% | 26.8% | 26.8% | 18.6% | 7.2% |
| Jun 2026 | 27.8% | 26.7% | 23.3% | 15.6% | 6.7% |
| Jul 2026 | 32.4% | 24.1% | 24.1% | 13% | 6.5% |
| Aug 2026 | 36.6% | 23.8% | 20.8% | 13.9% | 5% |
| Sep 2026 | 30.9% | 27.7% | 22.3% | 14.9% | 4.3% |
How has the Denon and Onkyo comparison changed over the last 12 months?
3 findings
- Onkyo was ahead of Denon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denon’s share of searches among AV receiver brands in New Zealand moved from 21.2% to 22.3%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Onkyo’s share of searches among AV receiver brands in New Zealand moved from 30.3% to 27.7%, and its estimated monthly branded searches moved from 300 to 260.
How did search popularity change for New Zealand AV receiver brands in September 2026?
2 changes
In September 2026, Onkyo gained share of searches among AV receiver brands in New Zealand, from 23.8% to 27.7%.
In September 2026, Denon gained share of searches among AV receiver brands in New Zealand, from 20.8% to 22.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Denon’s and Onkyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AV receiver brands
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