Brandwave

How popular isDenon?

In September 2026, people searched for Denon by name about 210 times in New Zealand, about the same as the previous year. These searches made up 22.3% of all New Zealand AV receiver brand searches, placing Denon third out of five brands. When we asked both ChatGPT and Google AI Overviews about AV receiver brands, Denon appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Denon is the third most searched of 5 competitors and the most recommended in AI answers.

  1. MarantzShare of searches 30.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. OnkyoShare of searches 27.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. DenonShare of searches 22.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. YamahaShare of searches 14.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. SonyShare of searches 4.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top AV receiver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Denon appeared in all four answers. Denon is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Denon1st
  2. Yamaha2nd
  3. Marantz3rd
  4. Onkyo4th
  5. Sony5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Denon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Marantz3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Onkyo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sony2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about AV receiver brands

4 answers

  • Asked ChatGPT

    “Which AV receiver brand should I buy in New Zealand?”

    1. 1Denon
    2. 2Yamaha
    3. 3Onkyo
    4. 4Marantz

  • Asked ChatGPT

    “What are the best AV receiver brands in New Zealand?”

    1. 1Denon
    2. 2Yamaha
    3. 3Marantz
    4. 4Onkyo
    5. 5Sony

  • Asked ChatGPT

    “What's the best AV receiver brand in New Zealand for a home theatre?”

    1. 1Denon
    2. 2Yamaha
    3. 3Marantz
    4. 4Onkyo
    5. 5Sony

  • Searched Google, AI Overview

    “best av receiver”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “home theatre receiver nz”

    1. 1Denon
    2. 2Yamaha

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AV receiver brands compete with Denon?

Denon against AV receiver brands in New Zealand, by month

Share of searches by month for Marantz, Onkyo, Denon, Yamaha, Sony. The figures are in the table below the chart.

View monthly share of searches table
MonthMarantzOnkyoDenonYamahaSony
Oct 202526.3%30.3%21.2%14.1%8.1%
Nov 202523.8%29.7%25.7%11.9%8.9%
Dec 202522.5%33.3%23.4%12.6%8.1%
Jan 202625.4%34.7%22%11.9%5.9%
Feb 202628.6%31.2%22.1%13%5.2%
Mar 202617%31.8%29.5%14.8%6.8%
Apr 202622.6%28%28%12.9%8.6%
May 202620.6%26.8%26.8%18.6%7.2%
Jun 202627.8%26.7%23.3%15.6%6.7%
Jul 202632.4%24.1%24.1%13%6.5%
Aug 202636.6%23.8%20.8%13.9%5%
Sep 202630.9%27.7%22.3%14.9%4.3%

  1. 1.Marantz

    30.9%

    Held 1st. 290 estimated branded searches, -21.6% vs prior month. Share -5.8 points.

  2. 2.Onkyo

    27.7%

    Held 2nd. 260 estimated branded searches, +8.3% vs prior month. Share +3.9 points.

  3. 3.Denon

    22.3%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Yamaha

    14.9%

    Held 4th. 140 estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Sony

    4.3%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.7 points.

Compare popularity between Denon and its closest rivals

Every comparison with Denon

9 comparisons

How has branded search demand for Denon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Denon in New Zealand held steady at 210.
  • Across the 12 months ending September 2026, Denon’s share of searches among AV receiver brands in New Zealand increased from 21.2% to 22.3%.
  • Across the 12 months ending September 2026, Denon’s share of searches among AV receiver brands in New Zealand peaked at 29.5% in March 2026 and was lowest at 20.8% in August 2026.

How did search popularity change for New Zealand AV receiver brands in September 2026?

5 changes

  1. In September 2026, Onkyo gained share of searches among AV receiver brands in New Zealand, from 23.8% to 27.7%.

  2. In September 2026, Denon gained share of searches among AV receiver brands in New Zealand, from 20.8% to 22.3%.

  3. In September 2026, Yamaha gained share of searches among AV receiver brands in New Zealand, from 13.9% to 14.9%.

  4. In September 2026, Marantz lost share of searches among AV receiver brands in New Zealand, from 36.6% to 30.9%.

  5. In September 2026, Sony lost share of searches among AV receiver brands in New Zealand, from 5% to 4.3%.

How are Denon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Denon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • denon

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How the Brand Demand Index is measured

Where does Denon compete?

Denon is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands7th of 80.28%Show ranking
Surround sound system brands7th of 80.69%Show ranking
AV receiver brands3rd of 522.3%Shown above
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Is Denon your brand?

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