Onkyo vs Sony:Which is more popular?
In September 2026, Onkyo had more branded searches than Sony among AV receiver brands in New Zealand. Onkyo had about 260 branded searches, while Sony had 40. Onkyo made up 27.7% of all AV receiver brand searches we track, and Sony accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about AV receiver brands, Onkyo appeared in three of the four answers and Sony in two. Onkyo was mentioned before Sony in every answer.
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Top AV receiver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Onkyo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sony was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Onkyo was listed before Sony in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Denon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Marantz3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Onkyo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sony2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about AV receiver brands
4 answers
Asked ChatGPT
“Which AV receiver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best AV receiver brands in New Zealand?”
Asked ChatGPT
“What's the best AV receiver brand in New Zealand for a home theatre?”
Searched Google, AI Overview
“best av receiver”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home theatre receiver nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Onkyo or Sony more popular in search?
This chart shows how often people search Google for Onkyo and Sony by name. Each line represents a brand's share of searches for all five AV receiver brands we track, month by month, from searches in New Zealand.
Share of searches by month for Onkyo, Sony. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marantz | Onkyo | Denon | Yamaha | Sony |
|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 30.3% | 21.2% | 14.1% | 8.1% |
| Nov 2025 | 23.8% | 29.7% | 25.7% | 11.9% | 8.9% |
| Dec 2025 | 22.5% | 33.3% | 23.4% | 12.6% | 8.1% |
| Jan 2026 | 25.4% | 34.7% | 22% | 11.9% | 5.9% |
| Feb 2026 | 28.6% | 31.2% | 22.1% | 13% | 5.2% |
| Mar 2026 | 17% | 31.8% | 29.5% | 14.8% | 6.8% |
| Apr 2026 | 22.6% | 28% | 28% | 12.9% | 8.6% |
| May 2026 | 20.6% | 26.8% | 26.8% | 18.6% | 7.2% |
| Jun 2026 | 27.8% | 26.7% | 23.3% | 15.6% | 6.7% |
| Jul 2026 | 32.4% | 24.1% | 24.1% | 13% | 6.5% |
| Aug 2026 | 36.6% | 23.8% | 20.8% | 13.9% | 5% |
| Sep 2026 | 30.9% | 27.7% | 22.3% | 14.9% | 4.3% |
How has the Onkyo and Sony comparison changed over the last 12 months?
3 findings
- Onkyo was ahead of Sony in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Onkyo’s share of searches among AV receiver brands in New Zealand moved from 30.3% to 27.7%, and its estimated monthly branded searches moved from 300 to 260.
- Across the 12 months ending September 2026, Sony’s share of searches among AV receiver brands in New Zealand moved from 8.1% to 4.3%, and its estimated monthly branded searches moved from 80 to 40.
How did search popularity change for New Zealand AV receiver brands in September 2026?
2 changes
In September 2026, Onkyo gained share of searches among AV receiver brands in New Zealand, from 23.8% to 27.7%.
In September 2026, Sony lost share of searches among AV receiver brands in New Zealand, from 5% to 4.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Onkyo’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AV receiver brands
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