NIU vs Yamaha Motor:Which is more popular?
In September 2026, Yamaha Motor had more branded searches than NIU among moped and scooter brands in New Zealand. Yamaha Motor had about 130 branded searches, while NIU had 90. Yamaha Motor made up 1.7% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, Yamaha Motor appeared in three of the five answers and NIU in two. NIU and Yamaha Motor were each mentioned first in one of the two answers.
Who do people search for more?
Yamaha Motor, about 44% more searches than NIU
Who does AI mention more?
Yamaha Motor, mentioned in 3 of 5 answers, NIU in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha Motor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NIU was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NIU and Yamaha Motor were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vespa1st
NIU2nd
SYM2nd
Kymco4th- Yamaha Motor5th
Segway-Ninebot6th
Honda Scooters6th
Suzuki Scooters8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best moped and scooter brands in New Zealand?”
Asked ChatGPT
“What's the best moped or scooter brand in New Zealand for city commuting?”
Searched Google, AI Overview
“best scooter”
Searched Google, AI Overview
“motor scooter nz”
- 1SYM
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NIU or Yamaha Motor more popular in search?
This chart shows how often people search Google for NIU and Yamaha Motor by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yamaha Motor, NIU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Segway-Ninebot | Vespa | Suzuki Scooters | Honda Scooters | Kymco | Yamaha Motor | NIU | SYM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 31.6% | 4.1% | 4.1% | 2.1% | 1.7% | 1.1% | 0.4% |
| Nov 2025 | 57.4% | 29.9% | 4% | 3.5% | 1.8% | 1.7% | 1.3% | 0.39% |
| Dec 2025 | 60.3% | 28.2% | 3.6% | 3.3% | 1.6% | 1.5% | 1.1% | 0.35% |
| Jan 2026 | 55.5% | 30.5% | 3.9% | 3.9% | 2% | 1.9% | 1.8% | 0.63% |
| Feb 2026 | 56.6% | 30.2% | 3.9% | 3.9% | 1.5% | 2.3% | 1% | 0.51% |
| Mar 2026 | 54.4% | 29.2% | 4.1% | 5.4% | 1.7% | 2.5% | 2.2% | 0.39% |
| Apr 2026 | 56.7% | 29.1% | 4.3% | 4.3% | 1.7% | 2.2% | 1.3% | 0.46% |
| May 2026 | 57.6% | 29.4% | 3.7% | 4.3% | 1.4% | 1.7% | 1.4% | 0.47% |
| Jun 2026 | 57% | 28.7% | 3.8% | 4.4% | 1.8% | 2% | 1.7% | 0.57% |
| Jul 2026 | 59.2% | 28.1% | 3.3% | 3.7% | 1.9% | 2% | 1.3% | 0.43% |
| Aug 2026 | 58.5% | 28.8% | 2.9% | 4.7% | 1.8% | 1.7% | 1.1% | 0.51% |
| Sep 2026 | 60.7% | 27% | 3.7% | 3.5% | 1.7% | 1.7% | 1.2% | 0.4% |
How has the NIU and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Yamaha Motor was ahead of NIU in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 80 to 90.
- Across the 12 months ending September 2026, Yamaha Motor’s share of searches among moped and scooter brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 130.
How did search popularity change for New Zealand moped and scooter brands in September 2026?
1 change
Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NIU’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NIU
2 branded search terms
- niu e scooter
- niu scooter
Yamaha Motor
2 branded search terms
- yamaha moped
- yamaha scooter
Other head-to-heads among moped and scooter brands
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