Suzuki Motorcycles vs Yamaha Motor:Which is more popular by branded search in New Zealand?
In August 2026, Suzuki Motorcycles had more branded searches than Yamaha Motor among motorcycle brands in New Zealand. Suzuki Motorcycles was estimated to have 990 branded searches compared to Yamaha Motor’s 340, and held a 1.9% Share of Search versus Yamaha Motor’s 0.65%.
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Which is more popular in search, Suzuki Motorcycles or Yamaha Motor?
Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suzuki Motorcycles, Yamaha Motor. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Suzuki Motorcycles and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Suzuki Motorcycles was ahead of Yamaha Motor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suzuki Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand held steady at 1.9%, and its estimated monthly branded searches moved from 1.1K to 990.
- Across the 11 months ending August 2026, Yamaha Motor’s estimated Share of Search among motorcycle brands in New Zealand moved from 0.89% to 0.65%, and its estimated monthly branded searches moved from 490 to 340.
How did search popularity change for New Zealand motorcycle brands in August 2026?
1 change
Estimated monthly branded searches for Yamaha Motor in New Zealand fell 30.6% over 11 measured months, from 490 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Suzuki Motorcycles’ and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suzuki Motorcycles
4 branded search terms
- suzuki motorbike
- suzuki motorcycles
- suzuki motorcycles near me
- suzuki motorcycles scooter
Yamaha Motor
5 branded search terms
- yamaha motor bike
- yamaha motor motorcycle
- yamaha motor scooter
- yamaha motorbike
- yamaha motorcycles for sale
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.