Vespa vs Yamaha Motor:Which is more popular?
In September 2026, Vespa had more branded searches than Yamaha Motor among moped and scooter brands in New Zealand. Vespa had about 2,030 branded searches, while Yamaha Motor had 130. Vespa made up 27% of all moped and scooter brand searches we track, and Yamaha Motor accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, Yamaha Motor appeared in three of the five answers and Vespa in two. Vespa was mentioned before Yamaha Motor in every answer.
Who do people search for more?
Vespa, about 16 searches for every 1 for Yamaha Motor
Who does AI mention more?
Yamaha Motor, mentioned in 3 of 5 answers, Vespa in 2
Who does AI recommend more?
Vespa, named ahead of Yamaha Motor in every answer
Follow Vespa vs Yamaha Motor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha Motor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vespa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vespa was listed before Yamaha Motor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vespa1st
NIU2nd
SYM2nd
Kymco4th- Yamaha Motor5th
Segway-Ninebot6th
Honda Scooters6th
Suzuki Scooters8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best moped and scooter brands in New Zealand?”
Asked ChatGPT
“What's the best moped or scooter brand in New Zealand for city commuting?”
Searched Google, AI Overview
“best scooter”
Searched Google, AI Overview
“motor scooter nz”
- 1SYM
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Vespa or Yamaha Motor more popular in search?
This chart shows how often people search Google for Vespa and Yamaha Motor by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vespa, Yamaha Motor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Segway-Ninebot | Vespa | Suzuki Scooters | Honda Scooters | Kymco | Yamaha Motor | NIU | SYM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 31.6% | 4.1% | 4.1% | 2.1% | 1.7% | 1.1% | 0.4% |
| Nov 2025 | 57.4% | 29.9% | 4% | 3.5% | 1.8% | 1.7% | 1.3% | 0.39% |
| Dec 2025 | 60.3% | 28.2% | 3.6% | 3.3% | 1.6% | 1.5% | 1.1% | 0.35% |
| Jan 2026 | 55.5% | 30.5% | 3.9% | 3.9% | 2% | 1.9% | 1.8% | 0.63% |
| Feb 2026 | 56.6% | 30.2% | 3.9% | 3.9% | 1.5% | 2.3% | 1% | 0.51% |
| Mar 2026 | 54.4% | 29.2% | 4.1% | 5.4% | 1.7% | 2.5% | 2.2% | 0.39% |
| Apr 2026 | 56.7% | 29.1% | 4.3% | 4.3% | 1.7% | 2.2% | 1.3% | 0.46% |
| May 2026 | 57.6% | 29.4% | 3.7% | 4.3% | 1.4% | 1.7% | 1.4% | 0.47% |
| Jun 2026 | 57% | 28.7% | 3.8% | 4.4% | 1.8% | 2% | 1.7% | 0.57% |
| Jul 2026 | 59.2% | 28.1% | 3.3% | 3.7% | 1.9% | 2% | 1.3% | 0.43% |
| Aug 2026 | 58.5% | 28.8% | 2.9% | 4.7% | 1.8% | 1.7% | 1.1% | 0.51% |
| Sep 2026 | 60.7% | 27% | 3.7% | 3.5% | 1.7% | 1.7% | 1.2% | 0.4% |
How has the Vespa and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Vespa was ahead of Yamaha Motor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vespa’s share of searches among moped and scooter brands in New Zealand moved from 31.6% to 27%, and its estimated monthly branded searches moved from 2.4K to 2K.
- Across the 12 months ending September 2026, Yamaha Motor’s share of searches among moped and scooter brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 130.
How did search popularity change for New Zealand moped and scooter brands in September 2026?
1 change
In September 2026, Vespa lost share of searches among moped and scooter brands in New Zealand, from 28.8% to 27%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Vespa’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Vespa
8 branded search terms
- vespa
- vespa bike
- vespa for sale
- vespa legos
- vespa moped
- vespa primavera 150
- vespa primavera 50
- vespa scooter
Yamaha Motor
2 branded search terms
- yamaha moped
- yamaha scooter
Other head-to-heads among moped and scooter brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.