Brandwave

How popular isVespa in search?

In August 2026, there were an estimated 2.8K branded searches for Vespa in New Zealand which held steady over the last 11 months. Vespa holds 75.4% estimated Share of Search among New Zealand moped and scooter brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Vespa75.4%
  2. Honda Scooters13%
  3. Suzuki Scooters6.2%
  4. Kymco4.1%
  5. SYM1.4%
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Which moped and scooter brands compete with Vespa?

Vespa against moped and scooter brands in New Zealand, by month

Share of Search by month for Vespa, Honda Scooters, Suzuki Scooters, Kymco. The figures are in the table below the chart.

View monthly share of search table
MonthVespaHonda ScootersSuzuki ScootersKymcoSYM
Oct 202575.9%10.5%8.1%4.5%1%
Nov 202576.6%9.8%8.4%4.1%1.1%
Dec 202576.7%10.1%8.2%4%1.1%
Jan 202675.4%11%7.9%4.1%1.5%
Feb 202676.2%11%8.1%3.4%1.3%
Mar 202673.6%13.8%8.1%3.5%0.97%
Apr 202674.6%11.7%8.7%3.8%1.2%
May 202676.1%11.7%7.8%3.2%1.2%
Jun 202675.1%12%7.9%3.8%1.2%
Jul 202676.4%10.5%7.3%4.5%1.3%
Aug 202675.4%13%6.2%4.1%1.4%
Sep 2026—————

  1. 1.Vespa

    75.4%

    held 1st · 2.8K estimated branded searches · +16.7% vs prior month · -1 points

  2. 2.Honda Scooters

    13%

    held 2nd · 480 estimated branded searches · +45.5% vs prior month · +2.4 points

  3. 3.Suzuki Scooters

    6.2%

    held 3rd · 230 estimated branded searches · 0% vs prior month · -1.1 points

  4. 4.Kymco

    4.1%

    held 4th · 150 estimated branded searches · +7.1% vs prior month · -0.4 points

  5. 5.SYM

    1.4%

    held 5th · 50 estimated branded searches · +25% vs prior month · +0.1 points

Compare search popularity between Vespa and its closest rivals

How has branded search demand for Vespa changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vespa in New Zealand held steady, from 2.9K to 2.8K.
  • Across the 11 months ending August 2026, Vespa’s estimated Share of Search among moped and scooter brands in New Zealand peaked at 76.7% in December 2025 and was lowest at 73.6% in March 2026.

How did search popularity change for New Zealand moped and scooter brands in August 2026?

  1. In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%.

  2. In August 2026, Suzuki Scooters lost estimated Share of Search among moped and scooter brands in New Zealand, from 7.3% to 6.2%.

  3. In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.

  4. Estimated monthly branded searches for SYM in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

  5. Estimated monthly branded searches for Kymco in New Zealand fell 11.8% over 11 measured months, from 170 to 150 in August 2026.

How is Vespa measured?

Brandwave collects information about searches that people make online using Vespa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • old vespa
  • pink vespa
  • vespa
  • vespa 50cc
  • vespa bike
  • vespa com
  • vespa e scooter
  • vespa for sale
  • vespa gt 300
  • vespa legos
  • vespa moped
  • vespa near me
  • vespa nz
  • vespa primavera 150
  • vespa primavera 50
  • vespa scooter

Do you work for Vespa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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