Honda Scooters vs Vespa:Which is more popular by branded search in New Zealand?
In August 2026, Vespa had more branded searches than Honda Scooters among moped and scooter brands in New Zealand. Vespa was estimated to have 2.8K branded searches compared to Honda Scooters’ 480, and held a 75.4% Share of Search versus Honda Scooters’ 13%.
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Which is more popular in search, Honda Scooters or Vespa?
Compare the moped and motor scooter brands New Zealand commuters ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vespa, Honda Scooters. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | Honda Scooters | Suzuki Scooters | Kymco | SYM |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 10.5% | 8.1% | 4.5% | 1% |
| Nov 2025 | 76.6% | 9.8% | 8.4% | 4.1% | 1.1% |
| Dec 2025 | 76.7% | 10.1% | 8.2% | 4% | 1.1% |
| Jan 2026 | 75.4% | 11% | 7.9% | 4.1% | 1.5% |
| Feb 2026 | 76.2% | 11% | 8.1% | 3.4% | 1.3% |
| Mar 2026 | 73.6% | 13.8% | 8.1% | 3.5% | 0.97% |
| Apr 2026 | 74.6% | 11.7% | 8.7% | 3.8% | 1.2% |
| May 2026 | 76.1% | 11.7% | 7.8% | 3.2% | 1.2% |
| Jun 2026 | 75.1% | 12% | 7.9% | 3.8% | 1.2% |
| Jul 2026 | 76.4% | 10.5% | 7.3% | 4.5% | 1.3% |
| Aug 2026 | 75.4% | 13% | 6.2% | 4.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Honda Scooters and Vespa comparison changed over the last 12 months?
3 findings
- Vespa was ahead of Honda Scooters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands in New Zealand moved from 10.5% to 13%, and its estimated monthly branded searches moved from 400 to 480.
- Across the 11 months ending August 2026, Vespa’s estimated Share of Search among moped and scooter brands in New Zealand moved from 75.9% to 75.4%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
How did search popularity change for New Zealand moped and scooter brands in August 2026?
2 changes
In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%.
In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Honda Scooters’ and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Scooters
5 branded search terms
- honda moped
- honda moped 50cc
- honda pcx
- honda pcx 150
- honda scooter
Vespa
16 branded search terms
- old vespa
- pink vespa
- vespa
- vespa 50cc
- vespa bike
- vespa com
- vespa e scooter
- vespa for sale
- vespa gt 300
- vespa legos
- vespa moped
- vespa near me
- vespa nz
- vespa primavera 150
- vespa primavera 50
- vespa scooter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.