SYM vs Vespa:Which is more popular by branded search in New Zealand?
In August 2026, Vespa had more branded searches than SYM among moped and scooter brands in New Zealand. Vespa was estimated to have 2.8K branded searches compared to SYM’s 50, and held a 75.4% Share of Search versus SYM’s 1.4%.
Follow SYM vs Vespa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, SYM or Vespa?
Compare the moped and motor scooter brands New Zealand commuters ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vespa, SYM. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | Honda Scooters | Suzuki Scooters | Kymco | SYM |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 10.5% | 8.1% | 4.5% | 1% |
| Nov 2025 | 76.6% | 9.8% | 8.4% | 4.1% | 1.1% |
| Dec 2025 | 76.7% | 10.1% | 8.2% | 4% | 1.1% |
| Jan 2026 | 75.4% | 11% | 7.9% | 4.1% | 1.5% |
| Feb 2026 | 76.2% | 11% | 8.1% | 3.4% | 1.3% |
| Mar 2026 | 73.6% | 13.8% | 8.1% | 3.5% | 0.97% |
| Apr 2026 | 74.6% | 11.7% | 8.7% | 3.8% | 1.2% |
| May 2026 | 76.1% | 11.7% | 7.8% | 3.2% | 1.2% |
| Jun 2026 | 75.1% | 12% | 7.9% | 3.8% | 1.2% |
| Jul 2026 | 76.4% | 10.5% | 7.3% | 4.5% | 1.3% |
| Aug 2026 | 75.4% | 13% | 6.2% | 4.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the SYM and Vespa comparison changed over the last 12 months?
3 findings
- Vespa was ahead of SYM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SYM’s estimated Share of Search among moped and scooter brands in New Zealand moved from 1% to 1.4%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 11 months ending August 2026, Vespa’s estimated Share of Search among moped and scooter brands in New Zealand moved from 75.9% to 75.4%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
How did search popularity change for New Zealand moped and scooter brands in August 2026?
2 changes
In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
Estimated monthly branded searches for SYM in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SYM’s and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.