How popular isSYM in search?
In August 2026, there were an estimated 50 branded searches for SYM in New Zealand which is up 25% over the last 11 months. SYM holds 1.4% estimated Share of Search among New Zealand moped and scooter brands and is ranked 5th of 5 competitors for search popularity.
Vespa75.4%
Honda Scooters13%
Suzuki Scooters6.2%
Kymco4.1%- SYM1.4%
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Which moped and scooter brands compete with SYM?
Share of Search by month for Vespa, Honda Scooters, Suzuki Scooters, Kymco, SYM. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | Honda Scooters | Suzuki Scooters | Kymco | SYM |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 10.5% | 8.1% | 4.5% | 1% |
| Nov 2025 | 76.6% | 9.8% | 8.4% | 4.1% | 1.1% |
| Dec 2025 | 76.7% | 10.1% | 8.2% | 4% | 1.1% |
| Jan 2026 | 75.4% | 11% | 7.9% | 4.1% | 1.5% |
| Feb 2026 | 76.2% | 11% | 8.1% | 3.4% | 1.3% |
| Mar 2026 | 73.6% | 13.8% | 8.1% | 3.5% | 0.97% |
| Apr 2026 | 74.6% | 11.7% | 8.7% | 3.8% | 1.2% |
| May 2026 | 76.1% | 11.7% | 7.8% | 3.2% | 1.2% |
| Jun 2026 | 75.1% | 12% | 7.9% | 3.8% | 1.2% |
| Jul 2026 | 76.4% | 10.5% | 7.3% | 4.5% | 1.3% |
| Aug 2026 | 75.4% | 13% | 6.2% | 4.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.4% | 2.8K | +16.7% | -1 points | |
| 2, held 2nd | 13% | 480 | +45.5% | +2.4 points | |
| 3, held 3rd | 6.2% | 230 | 0% | -1.1 points | |
| 4, held 4th | 4.1% | 150 | +7.1% | -0.4 points | |
| 5, held 5th | 1.4% | 50 | +25% | +0.1 points |
1.
75.4%
held 1st · 2.8K estimated branded searches · +16.7% vs prior month · -1 points
13%
held 2nd · 480 estimated branded searches · +45.5% vs prior month · +2.4 points
6.2%
held 3rd · 230 estimated branded searches · 0% vs prior month · -1.1 points
4.
Kymco4.1%
held 4th · 150 estimated branded searches · +7.1% vs prior month · -0.4 points
5.SYM
1.4%
held 5th · 50 estimated branded searches · +25% vs prior month · +0.1 points
Compare search popularity between SYM and its closest rivals
How has branded search demand for SYM changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SYM in New Zealand rose from 40 to 50.
- Across the 11 months ending August 2026, SYM’s estimated Share of Search among moped and scooter brands in New Zealand held steady, from 1% to 1.4%.
How did search popularity change for New Zealand moped and scooter brands in August 2026?
5 changes
In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%.
In August 2026, Suzuki Scooters lost estimated Share of Search among moped and scooter brands in New Zealand, from 7.3% to 6.2%.
In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
Estimated monthly branded searches for SYM in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.
Estimated monthly branded searches for Kymco in New Zealand fell 11.8% over 11 measured months, from 170 to 150 in August 2026.
How is SYM measured?
Brandwave collects information about searches that people make online using SYM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- sym 50cc
- sym moped
- sym scooter
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Is SYM your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.