NIU vs Vespa:Which is more popular?
In September 2026, Vespa had more branded searches than NIU among moped and scooter brands in New Zealand. Vespa had about 2,030 branded searches, while NIU had 90. Vespa made up 27% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, NIU and Vespa each appeared in two of the five answers. NIU and Vespa were each mentioned first in one of the two answers.
Who do people search for more?
Vespa, about 23 searches for every 1 for NIU
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top moped and scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NIU and Vespa were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NIU and Vespa were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vespa1st
NIU2nd
SYM2nd
Kymco4th
Yamaha Motor5th
Segway-Ninebot6th
Honda Scooters6th
Suzuki Scooters8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moped and scooter brands
5 answers
Asked ChatGPT
“Which moped or scooter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best moped and scooter brands in New Zealand?”
Asked ChatGPT
“What's the best moped or scooter brand in New Zealand for city commuting?”
Searched Google, AI Overview
“best scooter”
Searched Google, AI Overview
“motor scooter nz”
- 1SYM
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NIU or Vespa more popular in search?
This chart shows how often people search Google for NIU and Vespa by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vespa, NIU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Segway-Ninebot | Vespa | Suzuki Scooters | Honda Scooters | Kymco | Yamaha Motor | NIU | SYM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 31.6% | 4.1% | 4.1% | 2.1% | 1.7% | 1.1% | 0.4% |
| Nov 2025 | 57.4% | 29.9% | 4% | 3.5% | 1.8% | 1.7% | 1.3% | 0.39% |
| Dec 2025 | 60.3% | 28.2% | 3.6% | 3.3% | 1.6% | 1.5% | 1.1% | 0.35% |
| Jan 2026 | 55.5% | 30.5% | 3.9% | 3.9% | 2% | 1.9% | 1.8% | 0.63% |
| Feb 2026 | 56.6% | 30.2% | 3.9% | 3.9% | 1.5% | 2.3% | 1% | 0.51% |
| Mar 2026 | 54.4% | 29.2% | 4.1% | 5.4% | 1.7% | 2.5% | 2.2% | 0.39% |
| Apr 2026 | 56.7% | 29.1% | 4.3% | 4.3% | 1.7% | 2.2% | 1.3% | 0.46% |
| May 2026 | 57.6% | 29.4% | 3.7% | 4.3% | 1.4% | 1.7% | 1.4% | 0.47% |
| Jun 2026 | 57% | 28.7% | 3.8% | 4.4% | 1.8% | 2% | 1.7% | 0.57% |
| Jul 2026 | 59.2% | 28.1% | 3.3% | 3.7% | 1.9% | 2% | 1.3% | 0.43% |
| Aug 2026 | 58.5% | 28.8% | 2.9% | 4.7% | 1.8% | 1.7% | 1.1% | 0.51% |
| Sep 2026 | 60.7% | 27% | 3.7% | 3.5% | 1.7% | 1.7% | 1.2% | 0.4% |
How has the NIU and Vespa comparison changed over the last 12 months?
3 findings
- Vespa was ahead of NIU in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 80 to 90.
- Across the 12 months ending September 2026, Vespa’s share of searches among moped and scooter brands in New Zealand moved from 31.6% to 27%, and its estimated monthly branded searches moved from 2.4K to 2K.
How did search popularity change for New Zealand moped and scooter brands in September 2026?
2 changes
In September 2026, Vespa lost share of searches among moped and scooter brands in New Zealand, from 28.8% to 27%.
Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using NIU’s and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among moped and scooter brands
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