Brandwave

BMW Motorrad vs Yamaha Motor:Which is more popular?

In September 2026, BMW Motorrad had more branded searches than Yamaha Motor among motorcycle brands in New Zealand. BMW Motorrad had about 600 branded searches, while Yamaha Motor had 250. BMW Motorrad made up 2.1% of all motorcycle brand searches we track, and Yamaha Motor accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad appeared in two of the four answers and Yamaha Motor in one. BMW Motorrad and Yamaha Motor were each mentioned first in one of the two answers that named either.

Among motorcycle brands in New Zealand in September 2026

Who do people search for more?

BMW Motorrad, about 2 searches for every 1 for Yamaha Motor

BMW Motorrad 600 searchesYamaha Motor 250 searches

Who does AI mention more?

BMW Motorrad, mentioned in 2 of 4 answers, Yamaha Motor in 1

BMW Motorrad in 2 of 4Yamaha Motor in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

BMW Motorrad first in 1Yamaha Motor first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Yamaha Motor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. BMW Motorrad and Yamaha Motor were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. CFMOTO10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamaha Motor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMW Motorrad or Yamaha Motor more popular in search?

This chart shows how often people search Google for BMW Motorrad and Yamaha Motor by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.

BMW Motorrad and Yamaha Motor among motorcycle brands in New Zealand, by month

Share of searches by month for BMW Motorrad, Yamaha Motor. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

How has the BMW Motorrad and Yamaha Motor comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand motorcycle brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Yamaha Motor in New Zealand fell 47.9% over 12 measured months, from 480 to 250 in September 2026.

  2. Estimated monthly branded searches for BMW Motorrad in New Zealand fell 31% over 12 measured months, from 870 to 600 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

3 branded search terms

  • bmw motorbike
  • bmw motorcycle
  • bmw motorrad

Yamaha Motor

4 branded search terms

  • yamaha motor
  • yamaha motor bike
  • yamaha motor scooter
  • yamaha motorbike

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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