Honda Power Equipment vs Kubota:Which is more popular?
In September 2026, Kubota had more branded searches than Honda Power Equipment among riding lawn mower brands in New Zealand. Kubota had about 1,650 branded searches, while Honda Power Equipment had 820. Kubota made up 5.6% of all riding lawn mower brand searches we track, and Honda Power Equipment accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about riding lawn mower brands, Honda Power Equipment appeared in one of the four answers and Kubota in none.
Who do people search for more?
Kubota, about 2 searches for every 1 for Honda Power Equipment
Who does AI mention more?
Honda Power Equipment, mentioned in 1 of 4 answers, Kubota in 0
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Top riding lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Honda Power Equipment was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kubota did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Husqvarna4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cub Cadet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenworks1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about riding lawn mower brands
4 answers
Asked ChatGPT
“Which riding lawn mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best riding lawn mower brands in New Zealand?”
Asked ChatGPT
“What's the best riding lawn mower brand in New Zealand for a large lawn?”
Searched Google, AI Overview
“ride on mower nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“zero turn mower nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Honda Power Equipment or Kubota more popular in search?
This chart shows how often people search Google for Honda Power Equipment and Kubota by name. Each line represents a brand's share of searches for all seven riding lawn mower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kubota, Honda Power Equipment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Husqvarna | John Deere | Kubota | Honda Power Equipment | Cub Cadet | Greenworks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 31.4% | 14% | 5.1% | 3.1% | 2.7% | 0% |
| Nov 2025 | 51.9% | 26.7% | 11.4% | 4.9% | 2.8% | 2.3% | 0% |
| Dec 2025 | 53% | 24.7% | 13.1% | 4.6% | 2.6% | 2.1% | 0.03% |
| Jan 2026 | 50.3% | 27.6% | 12% | 5.2% | 2.6% | 2.3% | 0% |
| Feb 2026 | 45.1% | 29.8% | 12.3% | 6.7% | 3.6% | 2.5% | 0% |
| Mar 2026 | 46.2% | 28.1% | 12.2% | 9.3% | 2.6% | 1.6% | 0% |
| Apr 2026 | 46.4% | 30.1% | 12.7% | 6.7% | 2.3% | 1.7% | 0% |
| May 2026 | 42% | 32.3% | 14.1% | 7.7% | 2.4% | 1.5% | 0% |
| Jun 2026 | 42.5% | 29.1% | 14.8% | 9.4% | 2.5% | 1.6% | 0% |
| Jul 2026 | 45.6% | 31% | 13.6% | 5.7% | 2.5% | 1.5% | 0% |
| Aug 2026 | 48.1% | 26.9% | 14% | 6.5% | 2.5% | 1.9% | 0% |
| Sep 2026 | 53.7% | 24.3% | 12.1% | 5.6% | 2.8% | 1.6% | 0% |
How has the Honda Power Equipment and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Honda Power Equipment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among riding lawn mower brands in New Zealand moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 1K to 820.
- Across the 12 months ending September 2026, Kubota’s share of searches among riding lawn mower brands in New Zealand moved from 5.1% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.6K.
How did search popularity change for New Zealand riding lawn mower brands in September 2026?
2 changes
In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%.
Estimated monthly branded searches for Honda Power Equipment in New Zealand fell 18.8% over 12 measured months, from 1K to 820 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Honda Power Equipment’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Power Equipment
5 branded search terms
- honda lawn mower
- honda mower
- honda power equipment
- honda pressure washer
- honda water blaster
Kubota
6 branded search terms
- kubota
- kubota digger
- kubota mowers
- kubota rtv
- kubota skid steer
- kubota zero turn
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